Understanding Insights & Reporting and How To Get Started

The session explores Tealium's data visualisation tool, integrated within its interface and powered by AWS QuickSights. It provides quick access to visualisations of event and profile data, supporting campaign optimisation, data monitoring, and compliance. It covers various use cases, including KPI trending, product engagement, and cookie consent rates. Learn how to utilise predefined dashboards, create custom SQL sources, and follow a four-step process for generating insightful reports.