Competing in harsh business and economic environments make for complex organisational needs, and require CMO’s to embrace strategic flexibility and agility as never before. This is before we factor in new Financial Services challenger brands and their disruptive operational models.
Download our latest e-book, co-written with Tealium partner, Capgemini, to learn how Lifestyle, Loyalty, Landscape are shaping the ‘modern’ banking and Financial Services industry. But with such rapid changes how do CMO’s stay agile and deliver against rising consumer expectations?