INDUSTRY EXPERT SERIES
Designing and Executing Methodologies for Data Collection, Enrichment, and Activation

Executive Summary

Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.

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Download this Q&A, with Industry Expert Ted Sfikas, to learn specific recommendations, tactics, and keys to success in designing best-in-class methodologies for data collection, enrichment, and activation. In the report, you’ll discover:

• 3 keys to create a high performing data and analytics program
• Top recommendations for data collection, enrichment, and activation approaches
• Who should be involved in onboarding new technology vendors into a brand’s data supply chain
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