How to Get Buy-in for a Customer Data Platform (CDP)

Each team in your organization could have different ideas about what a CDP is and what it can do, so it’s important for the cross-functional stakeholder or team responsible for it to have a single, clear vision (with executive sponsorship) that will move the purchase process and implementation forward.

This report will provide the strategies for getting cross-functional buy-in to your CDP project from the start. Read it now!

Read this eBook to unlock access to proven tips for buying a CDP, including how to:

• Avoid two of the most common wrinkles in the CDP buying process
• Get buy-in with a foundational use case
• Nail the RFP with 7 proven tips
• Achieve buy-in at the C-level and create cross-functional buy-in during the purchase process