Of all the sectors that were affected by the Covid-19 pandemic, travel was perhaps the most immediately and severely hit. Yet as the demand for travel picks up we are seeing that the 2021 customer is not the same customer we saw in 2019, and behaviours aren’t reverting to the way they were pre-pandemic.
To be able to harness the opportunity facing the travel industry today, marketers need to account for the new consumer behaviours and attitudes that will likely continue to shift and evolve. Listening, hearing, understanding and communicating in a way that makes sense to who the customer is today.
