The Definitive Guide to Customer Data Platforms

Customer data will fuel the future of customer experience—a CDP will drive it.

We wrote The Definitive Guide to Customer Data Platforms to help you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

“This paper is a one-stop-shop for Customer Data Platform industry wisdom, from basic definitions to details of implementation planning.  If you’re still confused about what a CDP is, why you’d want one, or how to buy it, this is the place to get started.  If you know all the answers, it’s still worth a look to get a second opinion on topics you already understand.”
– David M. Raab, CDP Institute

You’ve already got all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. In our in-depth playbook, we cover everything you need to know about:

• The benefits of a Customer Data Platform;
• Getting started with tried-and-true use cases;
• Building a team with the right skillsets for any size organization;
• Securing buy-in from executives across the company;
• Measuring the ROI of CDPs to prove value to different stakeholders