Starts Tuesday July 8

Summer School: The Future of Data and AI

🧠 Two Tracks – Foundation & Advanced
📅 New content every Tuesday (July 8 – August 5)
📺 Watch whenever, wherever
🎓 Finish summer smarter

Learn, Build, Activate: Your Data & AI Summer Series

Enroll Now

Discover the Future of Data and AI - On Your Own Schedule

This summer, invest in your future with Tealium’s Summer School: The Future of Data & AI. Whether you're just laying your data foundation or ready to activate AI across your tech stack, this 10-part, on-demand webinar series is designed to match your pace. Split into two curated learning paths - one for those building a modern data infrastructure and another for those looking to bring AI to life - you’ll get weekly lessons, real-world use cases, and practical “homework” assets to deepen your knowledge.

Track 1: Building a Data Foundation

Track 2: Putting AI into Action

Track 1: Building a Data Foundation

A foundation stream for mastering the modern data stack and getting AI-ready.

EMEA Summer School_Foundation #1_preview

[Available July 8]

Lesson #1: The role of modern data architecture for the connected experience

What makes a data architecture truly "modern"—and why does it matter more than ever? In this kick-off lesson of the Foundation Track, Tealium’s Mike Anderson and Sav Khetan unpack how customer expectations, real-time connectivity, and composability are redefining how brands must architect their systems. You’ll learn how modern data warehouses like Snowflake fit into the equation, why streaming data and clean tagging are essential for relevance, and how to future-proof your strategy for AI and edge-based experiences.
This first session of Tealium’s Summer School: The Future of Data & AI - Foundation Track, is perfect for anyone looking to lay the groundwork for scalable, intelligent customer experiences.

Top 3 reasons to watch:
- Learn from Tealium's founder about data architecture best practices.
- Understand how to unify fragmented customer data effectively.
- Gain insights into providing personalised, connected experiences at scale.

🔒 Enroll Now

EMEA Summer School_Foundation #2_preview

[Available July 15]

Lesson #2: How to Build a Solid Data Foundation for AI

AI is only as good as the data behind it. In lesson 2 of our Foundation Track, you’ll learn what it takes to establish a strong, scalable data foundation that supports AI across your business. From normalising data inputs to reducing latency and improving consent management, this practical lesson includes a checklist you can apply directly to your tech stack.

Top 3 reasons to watch:
- Gain clarity on key steps to building data maturity.
- Learn how to prevent common pitfalls associated with poor data.
- Understand how effective data foundations accelerate AI adoption.

🔒 Enroll Now

EMEA Summer School_Foundation #3_preview

[Available July 22]

Lesson #3: The Digital Advertiser’s Playbook

Digital advertising is evolving fast and first-party data is now the key to performance. Learn how advertisers are using tools like Conversion APIs, CDPs, and unified IDs to recover lost conversions, connect campaigns across channels, and personalise targeting at scale. Lesson 3 offers a practical framework for improving your ad strategy while preparing your data for AI.

Top 3 reasons to watch:
- Master digital advertising strategies in a privacy-first world.
- Understand practical applications of Conversion APIs.
- Learn from real-world success stories from leading advertisers.

🔒 Enroll Now

EMEA Summer School_Foundation #4_preview

[Available July 29]

Lesson #4: The Big Data Theory in Action - How Vodafone Breaks Silos and Delivers Personalisation at Scale

Vodafone’s data team kicks-off the best practices sessions of our Foundation Track and shares how they broke down silos, unified real-time and historical data, and activated personalised experiences across web, media, and analytics platforms. A compelling example of how to operationalise a CDP and build the organisational structure needed for scalable data use cases and machine learning readiness.

Top 3 reasons to watch:
- Understand how Vodafone successfully implemented CDP technology.
- Learn effective strategies for team collaboration around data.
- Gain insights into achieving scalable personalisation.

🔒 Enroll Now

EMEA Summer School_Foundation #5_preview

[Available August 5]

Lesson #5: Owning Your Data with Rohrman Auto Group, Snowflake & Tealium

What happens when a traditional industry takes control of its data? In this real-world story, Rohrman Auto Group shares how it cleaned, centralised, and activated customer data across Snowflake and Tealium - cutting spend, increasing campaign efficiency, and delivering more relevant customer experiences. The last lesson of our Foundation Track is a must-watch for any team looking to future-proof its data strategy.

Top 3 reasons to watch:
- See real-world benefits of data ownership.
- Discover practical steps to cleanse and activate data.
- Learn about effective data integration strategies with Snowflake.

🔒 Enroll Now

Track 2: Putting AI into Action