Tealium Insights for Healthcare

Revolutionizing Analytics and Actionable Insights While Maintaining Compliance

Tealium Insights for Healthcare delivers web analytics with HIPAA Attestation, providing real-time, actionable intelligence from digital interactions to help organizations optimize patient and provider engagement, improve website performance, and enhance the patient journey while maintaining strict data privacy and security.

Key Highlights

Centralized Data Collection & Enrichment

Securely unify patient and provider interactions across websites, apps, and portals for a compliant, holistic view of engagement data.

Maintain data consistency for reliable analytics and comprehensive behavioral insights.

Privacy and Compliance First

By leveraging Tealium, organizations can achieve compliance with HIPAA and other regulations while securely collecting, processing, and transmitting patient data.

Tealium offers built-in consent management and advanced privacy tools to protect sensitive data without compromising insights.

Actionable Insights & Advanced Reporting

Convert digital behavioral data into actionable insights to enhance patient engagement, provider engagement, and optimize healthcare operations.

Tealium’s intuitive tools enable real-time tracking of digital engagement, visibility into key performance metrics, and the creation of custom dashboards for a deeper understanding of digital interactions.

Event Data Insights

Provides visibility into patient and provider interactions across digital touchpoints (e.g., website visits, appointment bookings, form submissions).

Helps healthcare organizations analyze engagement patterns, optimize digital experiences, and drive immediate improvements. Examples include:

Web Analytics

• New vs. Returning Traffic
• Content
• Devices, Browsers, and Platforms
• Bot traffic

Marketing & Performance Insights

• Sources
• Channels
• Conversions (Appointment Bookings, Downloads, etc.)
• Service Line Traffic

Compliance Reporting

• Consent Tracking
• Connector Insights
• Versioning & Logs

Visitor Data Insights

By aggregating interactions over time, create a unified view of each patient and, if desired, other visitors (providers, donors, job seekers, etc.).

Track user flows and campaign engagement across channels to enable personalized experiences, targeted outreach, and deeper insights into the patient journey. Examples include:

Individual Visitor Insights

Individual Patient Behavior and Preferences
Individual Provider/Donor Behavior and Preferences

Audiences Insights

Segment Behavioral Trends
Service Line Trends

Patient Journey Insights

Pre and Post-Acquisition
Patient Lifecycle

Compliance Reporting

Consent Tracking
Connector Insights
Versioning & Logs

Benefits

Enhanced Digital Experience & Engagement Insights

Gain visibility into how patients and providers interact with your digital platforms and identify opportunities to improve website usability, appointment scheduling, and telehealth adoption.

No Additional Data Wrangling Required

Access real-time analytics directly from your digital data layer, reducing manual effort and accelerating time-to-insight.

Intuitive Dashboards & Reports

User-friendly, configurable dashboards designed for both technical and non-technical users to generate and share insights without complex data manipulation.

Templated & Customizable Reports

Pre-built healthcare-specific reports for key digital performance metrics, with the flexibility to create custom visualizations tailored to organizational needs.

Seamless Data & Report Sharing

Export reports in PDF or CSV formats to easily share insights across teams, enhance cross-functional collaboration and decision-making.

Business Outcomes

Improve patient engagement

Improve donor engagement

Create personalization at scale

Improve provider recruitment efforts

Improve appointment adherence

Improve treatment adherence

Reduce care gaps

Reduce marketing costs

Increase Return on Ad Spend (ROAS)

Improve operational efficiency

Product Details

Tealium Insights for Healthcare is available in two options

Event Data Insights

For organizations looking for a light-weight solution to gain insights and visibility into interactions across web, mobile, patient portals, etc. so that they can optimize digital experiences quickly

Event Data Insights + Visitor Data Insights

For organizations looking to:

Gain insights and visibility into digital interactions for immediate improvements

Track patient and user interactions over time and deliver consistent experiences at their target audience to improve appointment adherence, reduce care gaps, etc.

Tealium’s Healthcare Partner Network

In addition to helping healthcare organizations with successful implementations, Tealium works with a comprehensive ecosystem of partners to provide the best healthcare solutions for your organization.

Key Resources

Tealium for Healthcare

Learn More

CDP Starter Kit for Healthcare

Learn More

Tealium Insights for Healthcare

Revolutionizing Analytics and Actionable Insights While Maintaining Compliance

Key Highlights

Centralized Data Collection & Enrichment

Privacy and Compliance First

Actionable Insights & Advanced Reporting

Event Data Insights

Web Analytics

Marketing & Performance Insights

Compliance Reporting

Visitor Data Insights

Individual Visitor Insights

Audiences Insights

Patient Journey Insights

Compliance Reporting

Benefits

Enhanced Digital Experience & Engagement Insights

No Additional Data Wrangling Required

Intuitive Dashboards & Reports

Templated & Customizable Reports

Seamless Data & Report Sharing

Business Outcomes

Improve patient engagement

Improve donor engagement

Create personalization at scale

Improve provider recruitment efforts

Improve appointment adherence

Improve treatment adherence

Reduce care gaps

Reduce marketing costs

Increase Return on Ad Spend (ROAS)

Improve operational efficiency

Product Details

Event Data Insights

For organizations looking for a light-weight solution to gain insights and visibility into interactions across web, mobile, patient portals, etc. so that they can optimize digital experiences quickly

Event Data Insights + Visitor Data Insights

For organizations looking to: Gain insights and visibility into digital interactions for immediate improvements Track patient and user interactions over time and deliver consistent experiences at their target audience to improve appointment adherence, reduce care gaps, etc.

Tealium’s Healthcare Partner Network

In addition to helping healthcare organizations with successful implementations, Tealium works with a comprehensive ecosystem of partners to provide the best healthcare solutions for your organization.

Key Resources

We’re Here to Help

Discover how Tealium can empower your healthcare organization to connect data seamlessly, enabling you to deliver exceptional value-based care.

For organizations looking to:

Gain insights and visibility into digital interactions for immediate improvements

Track patient and user interactions over time and deliver consistent experiences at their target audience to improve appointment adherence, reduce care gaps, etc.