Whether you are landing low-latency data in Snowflake or activating Snowflake data in Tealium, we offer several methods to accomplish your objectives.
Tealium is an industry-leading solution for capturing high-quality, real-time customer interaction data and provides several methods to get that data to Snowflake. Collect event and customer-level data from various sources including websites, mobile apps, CRM systems, and more, while tracking and honoring consent. Then cleanse, filter, and prepare this data for direct delivery into your business' Snowflake instance, saving time, IT resources and supplying higher-quality data.
You have options for sending data into Snowflake including:
Our newest integration uses the Snowflake Snowpipe Streaming API to land near real-time data in Snowflake.
A webhook to distribute data to your existing APIs.
Tealium's 1300+ integration marketplace and real-time data infrastructure maximize Snowflake data utilization, driving added value across AI activation, BI distribution, and data observation within the CX ecosystem.
With the Snowflake Data Source integration you can query Snowflake and pull data into Tealium's customer data hub in near real time. Build the best real-time profile, augmenting your real-time data with ML/AI data, offline data, and additional data from customer records.
You have other options for bringing historical insights into Tealium for real-time activation:
Snowflake Data Source (new) - Near real-time data source for Tealium allowing the business to query Snowflake and pull data into Tealium's customer data hub
Import via API - Import to Tealium’s API endpoint for complete flexibility and control
File Import - Query and export any files to be uploaded into Tealium
Data Connect - Visually query and collect customer data from Snowflake and many other data sources
Initiative |
What You Can Achieve |
Value to Your Organization |
|---|---|---|
| Identity | Efficiently create an actionable customer view. Create a unique identity graph per your unique business requirements with Tealium-collected data | Maintain an accurate, comprehensive, and up-to-date customer view |
| AI | Fuel and activate AI and ML Initiatives. Inform and activate AI initiatives with a real-time data layer | Safely provide data for AI and automate activation of intelligence |
| Insights | Automate high-quality, real-time engagement data sources. Rich, high-quality, integrated data to improve and activate differentiated intelligence | Save time wrangling data and get higher-quality insights |
| Consent | Consented data collection and activation. Ensure insights and activation always respect customer privacy and preferences | Reduce risk in customer data operations and build trust with customers |
