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Artificial Intelligence (AI)

Case Study: Powering Real-Time Engagement at Scale

Challenge As Tealium prepared for its global 2025 Digital Velocity events, the goal was to deliver more than just a conference app—it needed to be a living demonstration of what’s possible with the Tealium ecosystem. The team set out to showcase real-time personalization, AI-driven recommendations, post-event engagement, and seamless integrations with partner technologies, all in […]

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The Big Data Theory At OMR Festival Title Image 1 800x450
Customer Data Platform

How Vodafone Uses Smart Data and AI to Boost Conversions – 5 Key Lessons from OMR 2025

What do Ryan Reynolds, Dirk Nowitzki, and Sheldon Cooper (Big Bang Theory) have in common? They all played a surprisingly important role at this year’s OMR Festival in Hamburg. The OMR Festival 2025, one of Europe’s biggest digital marketing events, brought together over 67,000 marketing pros for two days packed with inspiration, innovation, and just […]

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TUI Podcast 1 800x450
Artificial Intelligence

TUI Group Leverages AI to Transform Travel

How is multinational travel company TUI Group leveraging AI to transform its business and industry? Let’s dive straight in. In this 6-minute podcast, you’ll discover how TUI is embracing AI to transform travel – from dynamic pricing and personalized couponing, to empowering employees and enhancing customer service with generative AI tools. Hear how AI is […]

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Untitled Design
Customer Data Platform

Gartner Marketing Symposium Recap

I attended the Gartner Marketing Symposium in Denver, Colorado, this past week. I found it curious that none of the presentations I attended mentioned AI at all…. Just kidding. Literally EVERY session either directly focused on or at least touched upon AI and its impact on marketing and society as a whole, both negative and […]

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Blog
Artificial Intelligence

How Tealium is Redefining the CDP Market in the Age of the Data Cloud

As the landscape of customer data continues to evolve at breakneck speed, the tools marketers and technologists use to harness that data are undergoing a dramatic shift. Chief among these tools is the Customer Data Platform (CDP), a solution once synonymous with heavy, siloed storage and delayed data availability. But with increasing focus on cloud-centric […]

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Connector 1
Customer Data Platform

Why We Built the New Connector User Interface — And What It Unlocks for You

Over the years, the original Connector UI served this purpose well. It helped customers orchestrate complex integrations and move faster than traditional tag-based solutions. But as our customers’ data strategies evolved, so did their expectations. Evolving With Our Customers We saw teams scaling rapidly, deploying dozens or even hundreds of connectors across global regions and […]

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