So Your Cookie Crumbled, What’s Next?

Epsiode 1 of our Masterclass Series on Preparing for Life Beyond the Third-Party Cookie

In recent years, marketers have been constantly adapting to the evolving landscape of browser cookie policies, which previously played a crucial role in ad targeting and campaign assessment. However, the recent developments likely signify a significant turning point. For advertisers, this shift presents both hurdles and avenues for innovation as they rethink their approaches to customer acquisition and engagement.

In this webinar, we delve into the influence of changing consumer behaviors, regulatory frameworks, and technological advancements on advertising methodologies and campaign metrics. Additionally, we explore tactics to navigate this transition by prioritizing and harnessing first-party data.