Upping the Stakes With Customer Data

Upping the Stakes With
Customer Data

Niall Keating, Head of Data Solutions (Trading, Martech & Data), Sportsbet

With data at the very heart today’s customer experience, lines are blurring at the intersection of technology, Marketing, IT, Data and business. Teams often struggling for control about how to best shape the ideal customer experience. Find out why Sportsbet chose a CDP to supercharge their martech stack and how their data-led marketing approach has enhanced the way they engage with their customers.