Since the beginning of time companies of all sizes have been collecting various sources of data while attempting to correlate them into a single source of truth.
The convoluted process looks something like this:
This process can be both complicated and lengthy and the data is most likely stale and lacking any agility. The main reason why this process is so painful is because the correlation happens after the fact, in a post-process format.
Welcome to the wonderful world of data silos.
There has to be a better way to achieving this highly sought after single view of the customer. To make the data orchestration process simpler and seamless we have to first start at the point of data collection, meaning long before the data ever gets put into a silo. This takes some planning but the end result is absolute joy.
To make the data orchestration process simpler and seamless we have to first start at the point of data collection Click To TweetThe modern approach to data orchestration looks like this:
This modern approach places the data warehouse/data lake at the end of the process, while quickly receiving the real time output from the middleware. The data that you are now analyzing is exactly the same as the data you are taking action on.
The devil is always in the details but this is a game changing evolution in data orchestration.
Tealium can helps organizations deliver on true digital transformation by providing a single and effective approach to managing data across teams, vendors and customer touchpoints in real time. Tealium’s Customer Data Hub turns data chaos into data intelligence so brands can create more meaningful interactions and exceptional customer journeys.
Contact us now and start seeing a single view of your customer today!