Download this eBook to learn: 
First-party data is the data you collect directly from your customers. With heavier emphasis on customer privacy and data regulations, businesses are now shifting to a first-party data strategy. With this data, they are able to analyze how customers interact with their brands and provide truly personalized experiences to help retain existing customers, create new customer relationships, and ultimately drive revenue growth.
“Ultimately, we experienced a 16.6% average increase in CTR across our email campaigns due to the higher quality, trusted customer data enabled by Tealium’s
AudienceStream CDP.”
Kristel De Blezer
Digital Expert, Partenamut
“We converted almost twice the rate as the second-best team,” says Geurts. “We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”
Jared Geurts
Senior Director, Analytics, Utah Jazz
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