Retailers are often challenged with the need to reduce ad-spend and maximise the efficiency of their campaigns. The key to achieving this is knowing your customers and creating the personalised customer experiences they expect.  But if you’ve relied on third-party data for the last decade to build audiences as well as run campaigns, it is now time to move on and build a first-party data strategy to level up with advertising technology of the future.

Take your customer experience to the next level by creating a personalised shopping experience across platforms. Tealium is partnering with Meta to help you prepare for tomorrow. Together we enable you to access high quality, first-party data for full funnel visibility, accurate data sharing, and data control while improving ad targeting, analysis, and optimisation across Meta technologies.

How will Tealium’s Conversions Connector help your organisation?

• Take control of the data you share and when you share it
• Control how you share data with Meta using reliable methods designed to be less susceptible to issues like connectivity or a browser crash
• Get full funnel visibility with more accurate insights than currently captured by Meta Pixel, such as CRM data, lower funnel events including qualified leads, or multi-site conversion paths from offline and online data sources
• Achieve better marketing and customer experiences across touchpoints
• Maintain consistent performance in ever-evolving regulatory and privacy landscapes

Chat with us, we’re here to help!