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Data Strategy

Building a Scalable AI-Ready Data Strategy: From Foundation to Future

TL;DR: The gap between AI ambition and enterprise readiness is real across all industries. Success requires clean, connected, and compliant data flowing through systems at every critical moment. Organizations must focus on high-impact use cases, build foundational data governance, and prepare for agentic AI systems that can reason, decide, and act autonomously. The winners won’t […]

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Data Strategy

The Four Levels of Enterprise ML Maturity: A Practical Guide to AI-Powered Customer Journey Orchestration

TL;DR: Enterprise machine learning (ML) offers a strategic path to AI maturity through four distinct levels: foundational rules-based targeting, AutoML propensity scoring, custom model integration, and real-time edge-based recommendations. Unlike generative AI, which creates content, enterprise ML analyzes structured data to make predictions and recommendations that directly improve customer experiences and business outcomes. Organizations can […]

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Artificial Intelligence (AI)

The Modern Data Architecture: Beyond Single Source of Truth to Unlocking Business Value

📺 Watch the Webinar: Dive deeper into these insights with our recent discussion featuring data leaders from regulated industries. Watch the full webinar here » TL;DR The traditional concept of a “single source of truth” is evolving beyond one centralized platform to multiple domain-specific sources of truth that serve different business needs. Modern data architectures […]

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Artificial Intelligence (AI)

From Hype to Impact: Building an AI-Ready Data Strategy That Delivers Real Business Value

We can all agree that the AI revolution is here. But there is an emerging disconnect between ambition and readiness that is costing businesses millions in failed AI initiatives. In a recent webinar, we explored this challenge with industry experts Anthony Levesanos from Accenture Song and Phil Lockhart from Credera, uncovering the real requirements for […]

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Events

4 Reasons to Join Digital Velocity 2026 in New York City

Tealium’s global conference, Digital Velocity, is back — April 20–22, 2026 at the Marriott Marquis in Times Square, New York City. And this year, we’re going bigger, bolder, and more future-focused than ever. Why? As innovation in AI and customer data accelerates, teams need clarity on where to focus and how to deliver quick wins. […]

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Customer Data Platform

Rethinking Healthcare Professional (HCP) Engagement in the Face of Potential Direct-to-Consumer (DTC) Advertising Restrictions

Disclaimer: The information provided here is not intended to be, and does not constitute, legal advice. This is merely our point of view. Before acting on the information provided in this blog post, customers should seek their own legal advice. Background If you are a pharma commercial leader paying attention to the news, you must […]

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In the meantime, check out these interesting resources.

Building a Scalable AI-Ready Data Strategy: From Foundation to Future

The Four Levels of Enterprise ML Maturity: A Practical Guide to AI-Powered Customer Journey Orchestration

The Modern Data Architecture: Beyond Single Source of Truth to Unlocking Business Value

From Hype to Impact: Building an AI-Ready Data Strategy That Delivers Real Business Value

4 Reasons to Join Digital Velocity 2026 in New York City

Rethinking Healthcare Professional (HCP) Engagement in the Face of Potential Direct-to-Consumer (DTC) Advertising Restrictions