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Marketing Strategy

How to Set up Facebook Dynamic Ads in Tealium iQ

Facebook Dynamic Ads are a powerful retargeting tool that present personalized product recommendations to users based on their interactions with your website. But personalization is only as powerful as the data fueling it. By integrating Facebook Dynamic Ads with Tealium iQ Tag Management, you can more accurately track user behavior and deliver tailored ads that […]

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Artificial Intelligence (AI)

Meet Behavioral Insight Agent — Intelligence That Lives in the Stream

Most modern enterprises operate in the past tense. A customer searches, scrolls, or abandons a cart, but by the time martech systems have caught up, the moment to act has passed. Personalization and retargeting are often hampered by outdated mechanisms and overbuilt AI pipelines that deliver insight after the opportunity is dead. Add tighter privacy […]

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Data Governance & Privacy

Clickstreams Are Splintering: How to Measure Reality in 2025

The web analytics dashboards you’ve relied on for years may be lying to you. Not because the tools are broken, but because the assumptions underneath them no longer match how people actually behave online. Traditional measurement assumes customers browse methodically through your site, leaving breadcrumbs that tell a coherent story from awareness to conversion. But […]

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Artificial Intelligence (AI)

Preparing Your Website for AI Agents: How to Build an Agent-Ready Data Foundation

AI agents are rapidly becoming the new interface for discovery and commerce. From OpenAI’s Agentic Commerce Protocol (ACP) and Instant Checkout to Google’s AI Overviews, these systems are changing how buyers find and transact with brands online. In this new landscape, it’s no longer enough for your website to look good to humans — it […]

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Artificial Intelligence (AI)

Treat AI Assistants as a Channel: Make Your Brand Answer-Ready

The traffic reports from your analytics team might be telling a confusing story. Organic search is down, but not uniformly. Some queries still drive visitors to your site, while others seem to evaporate into thin air.  In a recent Tealium survey of CMOs, 40% reported traffic is holding steady, but 35% said traffic was decreasing, […]

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Customer Data Platform

Setting the Record Straight on Healthcare Data Platforms

When the Office for Civil Rights (OCR) issued its bulletin on online tracking technologies in 2022, the entire healthcare industry was put on notice. Protecting patient privacy became table stakes. At the same time, organizations are under enormous pressure to modernize, adopt AI responsibly, and deliver world-class patient experiences. The challenge? Vendors often oversimplify this […]

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San Diego, CA 92121
+1 (858) 779-1344
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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