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Artificial Intelligence (AI)

What Duchamp Figured Out About Your Context Window

The conversation about AI context is actually a very old conversation. We just forgot who started it. In 1917, Marcel Duchamp purchased a porcelain urinal from a plumbing supplier, rotated it ninety degrees, signed it with a pseudonym, and submitted it to an art exhibition under the title Fountain. The object did not change. The […]

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Artificial Intelligence (AI)

The Behavioral Funnel Is Not Dead

Not in the mood to read? Listen to this conversation instead. Over the last few months, more and more people have asked me the same question: what is your point of view on behavioral data in a world increasingly shaped by AI agents? It is a fair question. A new narrative is gaining momentum. As […]

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Events

Digital Velocity NYC: From Collection to Action in the Age of AI Agents

As Tealium’s CMO, I walked out of Digital Velocity New York City with a simple conclusion: the next decade belongs to teams that can turn trusted, real-time customer data into machine-consumable context for both humans and AI agents. DV NYC was a room full of people who own data layers, CDPs, warehouses, and models. This […]

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Customer Experience

Retention is your Hard Disk. Acquisition is your Cache.

Most marketing organizations are running their entire growth strategy on ‘volatile memory’, and it’s costing them more than they realize. No time to read? You can also listen to this blog. In computing, a cache is fast and efficient, but the moment the power cuts, the data is gone. Acquisition-heavy marketing works the same way: […]

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Data Strategy

ASC Is the Standard. Tealium Makes It Work

Flexibility sounds good, but with no standardization it just creates chaos. That is exactly what many automotive organizations are dealing with today. Dealer groups depend on a growing mix of websites, digital retailing tools, chat platforms, trade-in applications, and agency-managed implementations. That’s the gap the Automotive Standards Council (ASC) was created to close, standardizing how […]

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Data Strategy

Why Data Observability Matters for Marketing and CX

In the modern digital economy, data is often described as the “new oil,” but for Marketing and Customer Experience (CX) leaders, it is more accurately the central nervous system of the organization. When that nervous system is healthy, the brand responds to customer needs with reflex-like speed and precision. When it is compromised, the result […]

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Someone will reach out soon regarding your demo request.

In the meantime, check out these interesting resources.

What Duchamp Figured Out About Your Context Window

The Behavioral Funnel Is Not Dead

Digital Velocity NYC: From Collection to Action in the Age of AI Agents

Retention is your Hard Disk. Acquisition is your Cache.

ASC Is the Standard. Tealium Makes It Work

Why Data Observability Matters for Marketing and CX