Data Summer Camp

Welcome to Tealium's Data Summer Camp, an on-demand webinar series dedicated to empowering you with the knowledge and tools needed to excel in today's data-driven world!

Take me to the Summer Camp

Welcome to Tealium's Data Summer Camp!

This is an on-demand webinar series dedicated to empowering you with the knowledge and tools needed to excel in today's data-driven world. We all know that data forms the backbone of any successful business strategy, but navigating its complexities—especially with the shift to a first-party data strategy and evolving privacy regulations—can be daunting.
This summer, join us for a refreshing blend of expert-led sessions, practical tips, and actionable insights, all designed to help you build a smarter, more robust first-party data strategy.
Whether you're a seasoned data professional or just setting out on your journey, our campfire of knowledge has something for everyone.
So grab your virtual s'mores and get ready to dive into a summer of data discovery with Tealium!
Check out the study plan!

Study Plan

[Now Available]
Unveiling MarTech's Next Horizon: AI, Real-Time Data, and Cookieless Present

Join industry leaders from Deloitte, Marketing Tech Lab, and Accenture Song as they explore strategies for thriving in a cookieless world, AI's transformative impact, and the significance of real-time data. This session promises to equip you with actionable insights to navigate the evolving marketing technology landscape and drive success in the cookieless present.

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[Now Available]
The Madtech Frontier: Adapting to Identity and 1st Party Data

Join experts from Orange, Aller Media and Legal & General as they dive into the Madtech landscape. This panel will explore the convergence of adtech and martech in response to new data privacy regulations and emerging technologies such as CAPI. Learn how they are integrating 1st party data strategies, transitioning from DMPs to CDPs, and enhancing data quality and privacy compliance through innovative solutions.

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[Now Available]
Forget Third-Party Cookies: Google & Kingfisher on what future-facing measurement can bring you today

Explore the future of digital advertising with Google and Kingfisher. This session will dive into evolving strategies for customer data management, targeting, and measurement with a focus on privacy-centred approaches and technology adoption. Learn firsthand how embracing these changes can impact your business during day 3 of our Data Summer Camp.

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[Now Available]
Hyper-Personalisation in a cookie-deprecated world

Explore the future of hyper-personalisation with Peter Meyer, Implementation Lead at Aller Media, Marina Amer, Analytics Manager at Barceló, and Rasmus Houlind, Author and Chief Experience Officer at Agillic. This session will delve into innovative strategies to develop a comprehensive Customer 360 view in a cookieless environment. Discover how to utilize advanced analytics and rich customer data to craft deeply personalised experiences that truly resonate with customers.

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[Now Available]
Deep Dive - Mastering Personalised Advertising In a Cookieless World

Discover in this session how Tealium's leading advertising partners are helping their customers navigate the ever-changing advertising landscape. With Google recently delaying the death of third-party cookies again, learn what your brand should do to prepare for when it finally does happen. We will also discuss how measurement studies can help get internal buy-in and validate the lift you will see by adopting Conversions APIs.

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[Now Available]
That’s How the Cookie Crumbles: What’s Next Following Google’s Latest News

On the brink of Google's latest third-party cookie news, Tealium and Zion & Zion come together for this special last session of our Data Summer Camp series discussing what this means for the future of martech. We will dive into what this means for the industry, the dangers of over-relying on third-party cookies and why zero- and first-party data reign supreme.

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Additional Resources to Enjoy at the Camp Fire

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Unlocking Zero-Party Data

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Data Strategy

5 Steps for Transitioning to the Third Party Cookieless Future of Targeting Audiences for Acquisition and Retention

Breaking up with third party cookies requires unique decisions for every organization, but these five steps will send you down the right path. The demise of third party cookies, along with a host of market forces restricting data management practices, has transformed how organizations need to approach managing data for customer experience.

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Preparing for Signal Loss with Tealium’s Unique Ad Platform Integrations

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+1 (858) 779-1344
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