It’s crucial that organizations start focusing more on people, and less on campaigns, when it comes to launching successful personalization strategies that exceed customer expectations. Most brands are focusing on leveraging Campaign Orchestration to enable personalization with their data, however, the secret weapon to really connecting data between multiple teams, tools and technologies is Customer Data Orchestration.
Confused as to what each approach is? And why one is more impactful for your business than the other? We don’t blame you as both approaches aim to capture and synchronize customer data across multiple technologies in the hopes of delivering more relevant and personalized experiences for customers.
Chris Slovak, VP Global Solutions, Tealium, recently presented a webinar on “Deliver More Personalized, Real-Time & Relevant Customer Experiences.” Watch the on-demand video now.
Personalized experiences are in the moment, they aren’t planned Click To Tweet
In this webinar, Chris discussed key takeaways like:
Personalization is a result of blending data, technology and good storytelling.
What Makes the Anatomy of a Good Experience?
The right blend of:
Customer Data Orchestration
A CDP fuels the tool/team with insights:
Campaign Orchestration
A CDP triggers channel level action:
3 Key Steps Brands Must Take In the Process of Creating Better Experiences
To get more key insights and takeaways on “Deliver More Personalized, Real-Time & Relevant Customer Experiences” watch the on-demand webinar and learn:
Watch the on-demand webinar and start delivering more personalized, real-time and relevant customer experiences today!