PostNL, the Benelux region’s leading logistics provider, transformed their customer experience strategy using Tealium’s Customer Data Platform (CDP).
In this podcast, you’ll discover how PostNL evolved from siloed data to delivering personalized B2B experiences at scale.
Key takeaways to listen out for:
- Unique dual-profile CDP architecture – How PostNL manages both company-level and individual visitor data simultaneously for complex B2B relationships
- Four practical use case categories – Real examples spanning marketing, sales, operations, and customer support that you can apply to your own business
- Overcoming data silos – The specific challenges PostNL faced with their legacy data warehouse and how they solved scalability issues
- B2B personalization at scale – Technical insights into their architecture, data flows, and integration with Salesforce Marketing Cloud
- Future roadmap reveals – Their plans for leveraging Tealium’s Moments API, conversational AI, omni-channel expansion, and machine learning integration
- Data volume management strategies – How they handle 100,000+ daily events without performance issues
Listen now ↓
This case study offers actionable insights for any organization looking to break down data silos and implement CDP technology for customer experience transformation.
We used AI to generate this podcast. It summarizes a presentation delivered at Tealium’s Benelux User Group in Amsterdam, June 2025, by Arjen Aggenbach (Omnichannel Manager, PostNL) and Anna Rijntjes (Snr. Customer Success Manager, Tealium).
