Over the years, the original Connector UI served this purpose well. It helped customers orchestrate complex integrations and move faster than traditional tag-based solutions. But as our customers’ data strategies evolved, so did their expectations.
Evolving With Our Customers
We saw teams scaling rapidly, deploying dozens or even hundreds of connectors across global regions and business units. And with that scale came new demands — for greater visibility, more efficiency, and deeper flexibility.
We didn’t just want to improve performance or update the visuals. We wanted to rethink the Connector experience to match how modern teams work with data today.
“We built the new Connector UI to empower customers with clearer insight, smarter workflows, and a more scalable foundation for activating data. It’s designed not just for where our users are today, but where they’re headed.”
-Corbin Spicer, Director of Partner Products at Tealium
What We Set Out to Improve
With the new Connector UI, we focused on four key areas:
- Visibility and Observability – A high-level view of each connector’s performance, with trends, sortable results, and error types — all helping teams quickly spot what’s working and where attention is needed.
- Workflow Efficiency – Copy mappings from existing configurations, apply bulk actions across connectors and actions, and use labeling to organize setups at scale.
- Developer-Friendly Templating – Full-screen code editing, clearer visibility of Trimou templating, and easier navigation for teams building advanced configurations.
- A Unified, Scalable Design System – The new UI is built on Tealium’s latest design system, improving accessibility, consistency, and long-term maintainability for our teams and users.
How This Helps You
Whether you’re a marketer, analyst, or developer, the updated experience is designed to make your day easier:
- Faster time-to-insight with in-UI metrics and simplified debugging.
- Easier reuse and scalability through features like Copy Mappings and bulk editing.
- Streamlined collaboration thanks to labels, favorites, and a cleaner layout.
- Room to grow with a more performant and extensible foundation for the future.
If you’re already part of our Early Access program, you’ve seen firsthand how the new experience transforms daily workflows. For everyone else, this marks the beginning of a faster, more powerful way to activate your data.
We’re excited to roll this out and continue improving based on your feedback.
