As we wrap up an exhilarating week at AWS re:Invent 2023, we’re thrilled to share not just a chapter but a remarkable trilogy of success that has unfolded over the past three consecutive years in participating as an AWS Advanced Technology Partner. 

At AWS re:Invent 2023, Tealium remained a key strategic player. 2023 marks our third consecutive year as the top Customer Data Platform (CDP), a testament to our consistent excellence. The Tealium journey, marked by innovation, collaboration, and recognition, is a testament to the unwavering commitment of Team Tealium and our exceptional partnership results.

In our blog post, Where is AWS re:Invent?2023: Key Takeaways For Your Business, we’ll explore everything you need to know about AWS re:Invent, from key themes to strategic discussions.

Generative AI 

Generative AI continued to dominate keynotes, weaving seamlessly into our story. However, this wasn’t just a showcase but a reaffirmation of our alignment with innovation at its zenith. As AWS championed the importance of first-party data, Tealium found itself not just in the conversation but shaping it.

3 Key Takeaways:

1. Generative AI Takes Center Stage

One of the most prominent themes that echoed throughout AWS re:Invent 2023 was the pervasive influence of Generative AI. From keynotes to solution stories, AWS emphasized the transformative power of Generative AI in driving innovation. The main keynote delved into the intersection of real-time first-party data, Generative AI, and natural language processing solutions working together. This underscored the profound impact these technologies can have on various industries. Generative AI is not just a buzzword; it’s a driving force behind the next wave of technological advancements, and businesses need to harness its capabilities for future success.

2. The Strategic Importance of First-Party Data

AWS placed a strategic spotlight on the critical role of first-party data in enhancing customer engagement. The event underscored how first-party data is a cornerstone for driving advertising and marketing innovation in combination with Generative AI. AWS emphasized the need for businesses to leverage their data to create personalized and meaningful customer experiences. The message was clear: organizations prioritizing and harnessing the power of their first-party data will be better positioned to drive innovation and stay competitive in an evolving digital landscape.

3. Industry-Specific Solutions

AWS re:Invent 2023 emphasized the importance of tailoring solutions to meet the unique needs of specific industries. Tealium, as a trusted partner, was featured prominently in industry-specific discussions, highlighting our expertise in Healthcare, Financial Services, Travel and Hospitality, Automotive, Retail, and Telecommunications.

Industry-Specific Focus

Tealium at AWS: reInvent 2023Industry-specific solutions remained a key discussion point in this year’s event. Tealium’s journey through Healthcare, Financial Services, Travel and Hospitality, Automotive, and Telecommunications has become an annual tradition. The strategic meetings, the executive alignments, the acknowledgment as a trusted partner — these aren’t just moments; they are the building blocks of our consistent ascent.


A core tenet of AWS re:Invent 2023 was the continued focus on strategic partnerships. Recognition as an advanced partner for the third year running places us in the top ranks of the vast AWS Partner Network. It’s not just a status; it’s a testament to the sustained excellence that each member of Team Tealium brings to the table. Additionally, we have achieved the Amazon Web Services (AWS) Advertising and Marketing Competency, which marks our fifth competency with AWS. In addition to the Advertising and Marketing Competency, Tealium has earned competencies in Retail, Data & Analytics, Travel and Hospitality, and Financial Services.


A consistent component of successful teams is teamwork. As we reflect on this trilogy of success, we can’t help but acknowledge the consistent heroes — our internal teams, including the SDR team, regional sales VPs, the Partnerships team, and every individual who has been a part of this journey. This isn’t just about one event; it’s about the culmination of efforts over three remarkable years.

Additionally, our events surrounding AWS re:Invent 2023 were the culmination of successful collaboration. From our booth engagement to VIP events, and strategic meetings, we feel that our success goes beyond metrics. Rather, it’s the stories behind each interaction that define our success and the teamwork that goes into them.

As we turn the page on AWS re:Invent 2023, the next chapter beckons. For Tealium, that means deeper analysis, strategy discussions, and the roadmap to our future triumphs. The narrative continues, and the story of Tealium’s ascent is far from over. For more resources, explore our conversation with AWS, Leveraging Data Onboarding Strategies to Solve for Identity Resolution Challenges.

Post Author

Matt Gray
Matt is the Vice President of Global Partnerships at Tealium

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