Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

2017: CMOs Concerned By Brand Safety
A MarketingTech Article

For CMOs of large companies, brand safety was a major concern this year with demands for increased industry regulation, better measurement and more transparency dominating digital advertising. Brand safety has sky rocketed to the top of many CMO’s list of priorities, with 83% saying they have become more concerned about it in the last 12 months and 77% are more…keep reading.

Proving The Contribution of Marketing Investments And Assets to Enterprise Value
A Forbes Article

The role and importance of marketing has grown significantly in an economy where the customer experience is king and “intangible assets” make up over 80% of company value. New research from the Forbes CMO Practice reveals that the returns a business gets on its marketing investments and assets has a major impact on enterprise value. The research found that marketing can contribute over…keep reading.

The State of the Ad Industry’s Preparations for the GDPR
A Digiday Article

Just over six months are left until the enforcement deadline for Europe’s General Data Protection Regulation. Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. Now, the onus is on marketers to figure out how to…keep reading.

What’s The Difference Between A Chief Data Officer, Chief Digital Officer & Chief Analytics Officer?
A CIO Article

IT is changing at a rapid pace, and so too is IT leadership. With digital transformation a top concern for many organizations and the analytics revolution in full force, companies are carving out new executive roles that might otherwise fall under the guardianship of the CIO. Among the most popular technical additions to the C-suite are the chief data officer, chief analytics officer, and chief digital officer. Although the three titles describe distinctly different functions, there’s…keep reading.

What Amazon Gets About Customers (That You Probably Don’t)
An Inc.com Article

Amazon goes the extra mile for customers. The way Jeff Bezos reinforces a brand of customer-obsession reminds organizations that the power has indeed shifted to the hands of consumers and customer service can truly make or break a company. So how can companies take their customer service game to the next level? Here are…keep reading.

Event Spotlight
The Digital Velocity San Francisco highlight reel is here! Relive Tealium’s two-day conference full of keynote sessions, roundtable discussions and epic parties that were designed to inspire, transform and help marketers activate successful digital marketing initiatives. Check it out today!