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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
Let’s Make It Personal: Online Tracking
A MobileMarketing Magazine Article
In a near-constantly connected world, online tracking has become the norm when it comes to internet browsing. But does Apple’s launch of an Intelligent Tracking Prevention tool suggest that website cookies have become overcooked and intrusive? This may sound rich coming from an organization involved in the invention of JavaScript tags, but one thing is for sure: many of us still believe…keep reading.
Data Science Is Key To Marketing ROI – Here’s How To Nail It
A Forbes Article
This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. This is an especially terrifying prospect in the marketing world, where data science provides the signals that let marketers know their decisions have paid off. Data scientists can use data points and trends to help…keep reading.
8 Reasons GDPR Could Be Good For Your Organization
A CMS Wire Article
The GDPR offers a new framework for data protection with increased obligations for organizations. The regulation will be applicable to any organization that offers goods or services across the European Union (EU). While the EU already has regulations that it can use to curtail the actions of companies that are deemed to break data privacy rules, these newest laws have…keep reading.
Paid Search Is Promoting Mobile Influence for Marketers
A MediaPost Article
Mobile is driving a mountain of ecommerce dollars — but not in terms of direct sales. Last year, only about 2% of total retail occurred via smartphones, according to Forrester. Yet, mobile influenced 32% of total retail sales which comes out to about $1.1 trillion, the research firm calculates. By “influence,” Forrester is referring to “sales from…keep reading.
Study: Consumers Are Creeped Out, And Brands Know It Too
A DMN Article
Take a moment and think honestly about your marketing process. Was there ever a time you thought your tactics crossed the line? Personalization is a hot topic right now, and for good reason. Studies have shown consumers are more receptive to communication that’s tailored to their interests. It can strengthen conversion, referrals, and foster brand loyalty. The struggle is, well, doing it right. And that’s harder than…keep reading.
