Marketing Strategy
September 13, 2024
5 Strategies for Black Friday and Cyber Monday (BFCM): Mastering And Winning The Retail Olympics
It’s crunch time for the retail industry, and that means creating personalized, omnichannel shopping experiences. For many businesses, Black Friday and Cyber Monday (BFCM) are the Olympics of retail. A lot of preparation (and let’s be honest, hope) goes into getting ready for this brief, but critical time of the year. If you have prepped […]
Marketing Strategy
August 1, 2024
Google Isn’t Depreciating Third-Party Cookies? What Our Experts Recommend Now
The world of digital advertising is in a state of flux. With Google’s announcement about the depreciation of cookies in Chrome (and then backtracking on their plan), there are bound to be shifts. After engaging with stakeholders, including regulators, publishers, developers, and other organizations, Google said it will introduce a new experience in Chrome that […]
Marketing Strategy
December 5, 2023
3 Ways to Power Your 2024 Marketing Strategy
With 2023 quickly moving into the rearview mirror, now is the time to build your 2024 marketing strategy. In our blog, 3 Ways to Power Your 2024 Marketing Strategy, you’ll learn data-backed methods to transition from 2023 to 2024 successfully. We’ll examine a few key areas, focusing on the importance of real-time data, first-party data, […]
