With new tag management solutions (TMS) coming to market, it can become difficult to determine which TMS is the best fit for your organization. A proof of concept (POC) is one way to understand if a solution has the right features, functionality and approach to best serve your needs. A POC gives you the opportunity to see the product working within your environment, and to learn how you would be able to use the solution to achieve your goals. If you feel that a POC is necessary for your tag management vendor choice, below are five factors to consider:
The tag management space is quickly growing, with each vendor touting different capabilities and features. If you conduct a POC, make sure you set it up correctly so you find the solution that most closely aligns with your business goals. This will ensure a long and fruitful partnership with your tag management vendor.