Andrew Edwards, co-founder of the Digital Analytics Assocation (DAA) CEO at Technology Leaders, and Managing Partner at Efectyv Marketing joined a panel of web analytics industry pioneers at Digital Velocity to discuss the value of tag management. Andrew spent a few minutes with us to define “convergence analytics” — his new initiative with fellow web analytics pioneer Rand Schulman — and to expand on the benefits of tag management. To keep up with Andrew and other hot topics in the analytics space, visit Andrew’s blog Measure for Measure.
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Real-Time Data Collection & Quality
Collect customer data, ensure data quality, and send it anywhere.
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Deliver relevant and trusted experiences based on real-time customer data.
Data Management & Storage
Own and access your most important enterprise asset, your customer data.
Tealium AIStream
The intelligent real-time customer data stream for your AI.
Tealium for Healthcare
Power more privacy-first patient experiences with real-time data.
Tealium Moments
Own the customer experience moment with real-time intelligence and action.
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Cloud Data Warehouse Partner Ecosystem
Drive data collection and real-time activation for Cloud Data Warehouses.
Conversion API (CAPI) Integrations
Solutions for signal loss with unique ad platform integrations.
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Integrate and activate identity solutions to create better data-driven experiences.
2025 Gartner® Magic Quadrant™ for Customer Data Platforms
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Predictive Insights & Customer Analytics
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Data Collection & Privacy
Place privacy and consent at the core to build trusted customer experiences.
Unified Customer Profile
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Operationalizing your mobile data across the entire data lifecycle.
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Power AI initiatives with consented, filtered, and enriched data in real-time.
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The Future of Customer Data 2025
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Tealium Signs Strategic Collaboration Agreement with AWS to Accelerate AI-Driven Growth for Customers
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