The Third-Party Cookie
Apocalypse Is Coming

Learn How to Prepare with a First-Party Data Strategy

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The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data. We’re here to guide you through it!

What is third-party cookie loss?

Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2024 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine their targeted advertisements.

Why should you care?

The loss of third-party cookies will have a resounding impact for those who aren’t prepared. From day-to-day operations to long-term business goals, here’s how the loss of third-party cookies will impact businesses.

Resources to Help You Prepare

Without third-party data, businesses are going to need a digital marketing strategy dependent on first-party data (the data you collect directly from consumers). A first-party data foundation not only ensures accurate customer insights, effective, real-time advertising, and better customer experiences overall – it also helps companies keep up with data privacy regulations and changing consumer privacy demands.

How to Shift to a First-Party Data Strategy for the Best Customer Experience

Your how-to-guide on switching from a third-party to first-party data strategy. Read this eBook to learn the benefits, key use cases that matter to you, and the steps you need to take to succeed in a third-party cookie-less world.

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2 Crucial Steps to Prepare for Third-Party Cookie Loss

See how to execute two necessary steps to ensure your brand is set up for marketing campaign success after the loss of third-party cookies.

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The End of Third-Party Cookies: What Do Marketers Do Next?

Hear two experts share the top strategies marketers will want to take to prepare for the future.

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Masterclass Ep 5: What’s Next for Advertisers After 2023? Key Takeaways for Succeeding in a Cookieless World
July 20, 2021

Masterclass Ep 5: What’s Next for Advertisers After 2023? Key Takeaways for Succeeding in a Cookieless World

Learn how to build a long-term strategy that balances the customer experience with customer privacy in a third-party cookieless world.
Learn More
Ray Orgunwall
The Role of Server-Side in the Future of Your Data Foundation
August 15, 2019

The Role of Server-Side in the Future of Your Data Foundation

See how to leverage server-side data collection capabilities to build a scalable and future-proof data foundation so you can manage all of your customer data sources from multiple channels.
Learn More
It’s Time to Change Your Data Strategy
June 24, 2020

It’s Time to Change Your Data Strategy

The loss of third-party cookies is going to be tough for many marketers, but the ones who have a first-party data strategy in place will be set to succeed in this new environment.
Learn More
Ray Orgunwall

Ready to Switch to a First-Party Data Strategy?

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San Diego, CA 92121
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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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