Cumplimiento con GDPR
The data governance opportunity from the General Data Protection Regulation and what to do about it
What is GDPR?
La Regulación General de Protección de Datos de la Unión Europea es una normativa europea cuyo objetivo es consolidar las reglamentaciones de privacidad de datos en todo Europa. Aunque se trata de una ley de la Unión Europea, los requisitos de GDPR afectan a las empresas de todo el mundo que realizan negocios en la Unión Europea o que monitorean el comportamiento de los ciudadanos de la Unión Europea. Las empresas que incurran en incumplimiento están sujetas a multas administrativas de 20 millones de euros o del 4 % de los ingresos en todo el mundo, el monto que sea mayor. Mira el siguiente video para obtener más información:
Tealium helps companies with GDPR by supplying data governance tools giving visibility into the collection and usage of customer data, while also supplying tools for consumers to manage their data preferences. Combined with resolving customer identity across channels and devices giving a single view of the customer, these data governance tools allow organizations to better see and manage their usage of data to improve performance and mitigate risk.
In the News:
MarTech Today: GDPR complaints stack up across the EU as regulators prepare to issue fines
Forrester: It’s Mostly Quiet On The GDPR Front — But This Is Not The Time For Complacency
MarTech Advisor: Can the cookie survive the changing ecosystem?
Get Resources to Help with GDPR
Regístrate para recibir actualizaciones sobre cómo implementar el gobierno de datos para GDPR
How Can You Get Started Meeting GDPR Requirements?
To help get your data governance strategy in order, here are resources to help you take control of customer data security:
Browse our collection of data governance downloads to help you plan your strategy:
Download: 5-step Data Governance Checklist
Watch these videos to understand the data protection landscape:
On-Demand Webinar: GDPR: Tactical Steps to Take to Ensure Compliance
On-Demand Webinar: A Not-So Normal Webinar on GDPR: Creating your Organization’s Plan
Helpful resources for data protection education and planning:
Infographic: European Commission Data Protection Infographic
Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness
The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.
Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards. Read our Data Governance white paper to learn more.
12 Key Changes to Customer Data Protection Regulations – Implications
In addition to recommended steps to building your data governance strategy, here are 12 key facts and steps that you should take to prepare for GDPR:
1. “Personal Data” is Becoming Broader – The definition of personal data will be expanded to include genetic, economic, or social identity data.
2. Compliance Required for Companies Outside the EU – Any company, regardless of where it’s based, must comply with the regulation if it deals with an EU citizen’s personal data.
3. New Special Protections for Children’s Data – Parental consent will be required, so businesses will need to implement procedures to obtain consent.
4. Getting Valid Consent – Consent must be simple and clear. Silence or inactivity will not constitute consent.
5. Data Breach Notification Requirements – Placing a greater onus on data supply chains, all data breaches potentially harming individuals must be reported to regulators and the individual.
6. The Right to be Forgotten and Access Requests – Companies will have to give individuals access to data collected in a timely manner and requires that data subjects have the right to be forgotten.
7. Mandatory Privacy Risk Impact Assessments (PIA) – There will be conditions under which a PIA is mandatory in high-risk situations.
8. Privacy by Design – Privacy in a service or product must be built in from product conception and should only collect the minimum personal data possible.
9. Contractual Requirements – Data protection will need to be clearly documented and this could impact contract negotiations for risk and security considerations.
10. International Data Transfer Concerns – The regulation also applies to data processors, so there is risk in transferring data to countries outside the EU.
11. Data Portability – Businesses have to provide data collected to subjects electronically and in a commonly used format.
12. Introduction of the Data Protection Officer (DPO) – Some businesses will need to hire or appoint a DPO to oversee data security compliance.
Does Brexit mean UK companies
don’t need to comply with GDPR?
don’t need to comply with GDPR?
No, todas las empresas que procesan datos de ciudadanos de la Unión Europea, independientemente del lugar en el que estas se ubiquen, están sujetas a su cumplimiento y a multas administrativas de 20 millones de euros o del 4 % de los ingresos en todo el mundo, el monto que sea más alto. Se ha especulado que el Reino Unido implementará reglamentaciones similares después del Brexit.
Need Help Trying to Figure Out What GDPR Means for Your Business?
Tealium’s solution consultants are knowledgeable and ready to help you strategize your data governance plan to help you get ready for GDPR.