GDPR Compliance

The data governance opportunity from the General Data Protection Regulation and what to do about it

The is European legislation meant to consolidate data privacy regulations across Europe. Despite being based in the EU, GDPR requirements affect companies worldwide who are doing business in the EU or monitoring the behavior of EU citizens. Companies found in non-compliance are subject to administrative fines of €20mil or 4% of worldwide revenue, whichever is greater.

In the News:

CDO Trends: GDPR Can Make Data Sharing, AI a Minefield

CMSWire: Now’s the Time for Marketers to Embrace Zero-Party Data

JD Supra: China’s GDPR is Coming: Are You Ready?

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Artificial Intelligence (AI)

Treat AI Assistants as a Channel: Make Your Brand Answer-Ready

The traffic reports from your analytics team might be telling a confusing story. Organic search is down, but not uniformly. Some queries still drive visitors to your site, while others seem to evaporate into thin air.  In a recent Tealium survey of CMOs, 40% reported traffic is holding steady, but 35% said traffic was decreasing, […]

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Customer Data Platform

Setting the Record Straight on Healthcare Data Platforms

When the Office for Civil Rights (OCR) issued its bulletin on online tracking technologies in 2022, the entire healthcare industry was put on notice. Protecting patient privacy became table stakes. At the same time, organizations are under enormous pressure to modernize, adopt AI responsibly, and deliver world-class patient experiences. The challenge? Vendors often oversimplify this […]

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CloudStream

Composable vs. Real-time CDPs: Why You Don’t Have to Choose Anymore

The modern data stack is shifting fast—and customer data platforms (CDPs) are evolving with it. Today, technical teams must decide how to architect their customer data strategy: go composable or go real-time. The trade-offs are real—but they don’t have to be. At Tealium, we believe in “composable without the compromise”. That’s why we’re excited about […]

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Conversions API

How Tealium Helps Businesses Maximize Black Friday and Cyber Monday with Conversions API Integrations

Black Friday and Cyber Monday (BFCM) have become more than shopping holidays. They are the biggest digital battlegrounds of the year. BFCM 2024 shattered records as U.S. consumers spent an astonishing $10.8 billion in online sales on Black Friday and $13.3 billion on Cyber Monday. These numbers prove how much a few days can influence […]

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EventStream

Instant Checkout, Agentic Commerce, and Tealium: Connecting the Future of Transactions

This week OpenAI introduced Instant Checkout, powered by the new Agentic Commerce Protocol (ACP), an open standard co-developed with Stripe. This marks the beginning of a shift where AI agents don’t just recommend products, rather they complete transactions directly inside the agent experience (e.g., ChatGPT), while the merchant still remains the seller of record. For […]

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Data Warehouse

Tealium Recognized in Snowflake’s 2026 Modern Marketing Data Stack Report

We’re excited to announce that Tealium has been recognized by Snowflake as a “One to Watch” in the Activation and Delivery for Owned Channels category of The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.   This recognition validates what we’ve been building with our customers: a real-time customer […]

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Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.

Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards.

Need Help Trying to Figure Out What GDPR Means for Your Business?