GDPR Compliance

The data governance opportunity from the General Data Protection Regulation and what to do about it

The is European legislation meant to consolidate data privacy regulations across Europe. Despite being based in the EU, GDPR requirements affect companies worldwide who are doing business in the EU or monitoring the behavior of EU citizens. Companies found in non-compliance are subject to administrative fines of €20mil or 4% of worldwide revenue, whichever is greater.

In the News:

CDO Trends: GDPR Can Make Data Sharing, AI a Minefield

CMSWire: Now’s the Time for Marketers to Embrace Zero-Party Data

JD Supra: China’s GDPR is Coming: Are You Ready?

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Customer Experience

Tealium + Databricks: Powering the Next Generation of AI Marketing

Tealium is Built on Databricks, offering native interoperability between Tealium’s real-time data pipelines and the Databricks Data Intelligence Platform. Together, we’re delivering an end-to-end solution that helps marketers and data teams turn raw customer signals into actionable, AI-powered insights and orchestrate them faster and more securely than ever. Powering the Next Generation of AI Marketing […]

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Snowflake Integration

Bridging Your Data Worlds: Tealium’s New Snowflake Integration

We’re thrilled to announce Tealium’s highly anticipated Snowflake inbound data source integration is now available. This powerful new connection between Tealium and Snowflake’s AI Data Cloud simplifies how you import and activate valuable customer data, helping your team make faster, more informed decisions. What This Integration Delivers Seamless Data Flow: Import data from Snowflake tables […]

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Digitalplaybook
Event Data Framework

Introducing the Digital Advertiser’s Playbook 2025: Maximize Performance with First-Party Data

That’s why we’re excited to announce the release of our Digital Advertiser’s Playbook 2025 – your comprehensive guide to thriving in a privacy-first world with a focus on first-party data strategies and Conversions APIs (CAPI). Why This Playbook Matters Now According to our recent press release, Tealium customers are achieving up to a 25% increase […]

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Customer Experience

Getting the Most out of Your Data Warehouse, Tealium, and AI Models: Investing in a First-Party Data Collection Strategy to Power Real-Time Experiences

A common theme among companies—particularly in Consumer Packaged Goods (CPG) and heavily regulated industries like healthcare and finance—is a lack of access to their customers’ data. For example, because the CPG industry does not sell direct-to-consumer, data points that would otherwise be available to online retailers—such as emails, addresses, phone numbers, and more—aren’t accessible to […]

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Artificial Intelligence (AI)

Introducing Tealium’s AI Assistant

AI isn’t just a trend—it’s transforming how businesses operate, and Tealium is leading the charge. Meet the Tealium AI Assistant: your always-on, always-informed guide to unlocking the full power of Tealium’s platform. Seamlessly pulling from Tealium Docs, this AI-driven powerhouse delivers instant, accurate answers, making complex tasks feel effortless. Whether you’re a marketer fine-tuning campaigns, […]

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Customer Experience

All About Customer Data Onboarding

Customer data onboarding is more than just moving data from point A to point B—it’s the foundation for transforming raw customer data into meaningful, actionable insights. In today’s digital-first landscape, where personalization, real-time engagement, and data security are paramount, a streamlined, automated, and scalable onboarding process isn’t just an advantage—it’s a necessity. A well-executed onboarding […]

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Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.

Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards.

Need Help Trying to Figure Out What GDPR Means for Your Business?