GDPR Compliance

The data governance opportunity from the General Data Protection Regulation and what to do about it

The is European legislation meant to consolidate data privacy regulations across Europe. Despite being based in the EU, GDPR requirements affect companies worldwide who are doing business in the EU or monitoring the behavior of EU citizens. Companies found in non-compliance are subject to administrative fines of €20mil or 4% of worldwide revenue, whichever is greater.

In the News:

CDO Trends: GDPR Can Make Data Sharing, AI a Minefield

CMSWire: Now’s the Time for Marketers to Embrace Zero-Party Data

JD Supra: China’s GDPR is Coming: Are You Ready?

Learn More

EventStream

Instant Checkout, Agentic Commerce, and Tealium: Connecting the Future of Transactions

This week OpenAI introduced Instant Checkout, powered by the new Agentic Commerce Protocol (ACP), an open standard co-developed with Stripe. This marks the beginning of a shift where AI agents don’t just recommend products, rather they complete transactions directly inside the agent experience (e.g., ChatGPT), while the merchant still remains the seller of record. For […]

Learn More
Data Warehouse

Tealium Recognized in Snowflake’s 2026 Modern Marketing Data Stack Report

We’re excited to announce that Tealium has been recognized by Snowflake as a “One to Watch” in the Activation and Delivery for Owned Channels category of The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.   This recognition validates what we’ve been building with our customers: a real-time customer […]

Learn More
Customer Data Platform

Driving the Future of Automotive Retail with Tealium for Auto Dealer Groups

The automotive industry is undergoing a digital transformation that’s reshaping how dealers connect with customers. From the initial online research phase to the final purchase decision and beyond, today’s car buyers expect seamless, personalized experiences across every touchpoint. Yet many dealer groups struggle with fragmented data systems, disconnected customer journeys, and limited personalization capabilities that […]

Learn More
Data Strategy

Building a Scalable AI-Ready Data Strategy: From Foundation to Future

TL;DR: The gap between AI ambition and enterprise readiness is real across all industries. Success requires clean, connected, and compliant data flowing through systems at every critical moment. Organizations must focus on high-impact use cases, build foundational data governance, and prepare for agentic AI systems that can reason, decide, and act autonomously. The winners won’t […]

Learn More
Data Strategy

The Four Levels of Enterprise ML Maturity: A Practical Guide to AI-Powered Customer Journey Orchestration

TL;DR: Enterprise machine learning (ML) offers a strategic path to AI maturity through four distinct levels: foundational rules-based targeting, AutoML propensity scoring, custom model integration, and real-time edge-based recommendations. Unlike generative AI, which creates content, enterprise ML analyzes structured data to make predictions and recommendations that directly improve customer experiences and business outcomes. Organizations can […]

Learn More
Artificial Intelligence (AI)

The Modern Data Architecture: Beyond Single Source of Truth to Unlocking Business Value

📺 Watch the Webinar: Dive deeper into these insights with our recent discussion featuring data leaders from regulated industries. Watch the full webinar here » TL;DR The traditional concept of a “single source of truth” is evolving beyond one centralized platform to multiple domain-specific sources of truth that serve different business needs. Modern data architectures […]

Learn More

Data Governance: Reduce GDPR Risk & Improve Marketing Effectiveness

The GDPR is another reminder of how marketers, and businesses overall, need to improve their management of sensitive customer data. While market leaders have adopted a unified approach to data governance as a strategic initiative to improve marketing relevance and timeliness, the vast majority of companies are stuck managing data inside departmental or technological silos that create risk and uneven experiences. Ironically, this new regulation might be just the compelling event that will propel marketers to truly become data-driven, simultaneously allowing for data security measures and increased marketing effectiveness.

Given our unique position in the data supply chain, having Tealium as a trusted partner builds confidence in your business’ ability to appropriately and legally manage data, while significantly reducing your reliance on your digital marketing and analytics vendors to adhere to privacy standards.

Need Help Trying to Figure Out What GDPR Means for Your Business?