Customer Data Platform Definitive Guide

Ebook: Customer Data Platforms

Customer Data Platforms 101 Guide

We wrote this guide to help you understand the fundamentals of a customer data platform and answer any questions you have about common use cases, how to measure the ROI, what you need to consider for staffing your CDP initiative, and strategies for getting the most out of your technology.

In this guide we:

Define what a customer data platform is
Outline the benefits of a customer data platform and common use cases
Teach you how to measure the ROI of customer data platform to prove value to different stakeholders
Highlight how to structure your customer data platform team
Help you secure buy in from executives across your company

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Customer Data Platforms Are the Key To Understanding Your Customers

With each new touchpoint in the customer journey, a new silo of data is created—unless companies invest in the data foundation underpinning those tools. With Tealium, you are able to collect customer data from various sources, standardize it, and create comprehensive customer profiles. Our customer data platform helps create audiences across your enterprise to help deliver a consistent, relevant, and trusted customer experience.

“Ultimately, we experienced a 16.6% average increase in CTR across our email campaigns due to the higher quality, trusted customer data enabled by Tealium’s
AudienceStream CDP.”

Case Study >>

Kristel De Blezer
Digital Expert, Partenamut

“We converted almost twice the rate as the second-best team,” says Geurts. “We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”

Case Study >>

Jared Geurts
Senior Director, Analytics, Utah Jazz

Additional Resources

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