Ebook
Make a First-Party Data Strategy Work for You
Download this eBook to learn:
- 3 keys reasons why it’s vital to shift to a first-party data strategy this year
- How CX and marketing teams can use first-party data to scale customer acquisition
- How InfoSec teams can use first-party data to govern data use according to customer consent
- 4 tips to ensure the sustainability of your data from start to finish
Shifting to a First-Party Data Strategy for a Better Customer Experience
First-party data is the data you collect directly from your customers. With heavier emphasis on customer privacy and data regulations, businesses are now shifting to a first-party data strategy. With this data, they are able to analyze how customers interact with their brands and provide truly personalized experiences to help retain existing customers, create new customer relationships, and ultimately drive revenue growth.
“Ultimately, we experienced a 16.6% average increase in CTR across our email campaigns due to the higher quality, trusted customer data enabled by Tealium’s
AudienceStream CDP.”
Kristel De Blezer
Digital Expert, Partenamut
“We converted almost twice the rate as the second-best team,” says Geurts. “We were by far the best in the NBA, and we know that this is all due to Tealium and our data strategy.”
Jared Geurts
Senior Director, Analytics, Utah Jazz
