As one of the first vendors to be available in the brand new category, the listing enables AWS customers to easily discover, buy, and deploy Tealium’s customer data solutions
SAN DIEGO, July 23, 2025 – Tealium is one of the first vendors to be listed in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy Tealium’s customer data solutions using their AWS accounts, accelerating AI agent and agentic workflow development.
As organizations look to unlock the full potential of AI for customer experience (CX), Tealium provides the data foundation required for success. Tealium’s AI-ready solutions empower enterprises to:
- Activate Real-Time, Enriched Data: Tealium delivers a live data pipeline that fuels AI models with high-quality, consented data, enabling more accurate, timely, and personalized outputs.
- Prioritize Privacy and Governance: Tealium’s platform is built for first- and zero-party data, ensuring compliance and trust as AI strategies evolve.
- Drive Smarter Personalization: Brands leverage Tealium to power predictive AI, optimize retargeting, and improve engagement across channels.
- Scale Seamlessly: With flexible integrations and enterprise-grade architecture, Tealium enables teams to confidently expand AI initiatives.
Tealium’s inclusion in the AI Agents and Tools category reinforces its role in helping brands activate consented customer data for more impactful, intelligent experiences.
“We’re excited to extend our relationship with AWS into the new AI Agents and Tools category and would like to congratulate AWS on the launch of this new initiative,” said Matthew Gray, Senior Vice President of Global Partnerships at Tealium. “Tealium is uniquely positioned to help enterprises power AI-driven experiences with clean, real-time, privacy-compliant data. Our collaboration with AWS enables organizations to activate trusted customer data wherever it’s needed, fueling faster insights, smarter personalization, and measurable business outcomes.”
Tealium and AWS deliver secure, scalable, and real-time customer data solutions that unlock AI-driven value. Through integration with AWS services, Tealium empowers organizations to unify and enrich data, orchestrate machine learning models, and activate real-time insights for personalized experiences. These capabilities support use cases across various industries while ensuring privacy, compliance, and seamless interoperability within the trusted infrastructure on AWS.
For instance, last year, Tealium secured a global multi-year strategic collaboration agreement (SCA) with AWS to help accelerate AI innovation and growth for customers. Additionally, Tealium holds multiple AWS Competencies, which are recognitions that highlight partners demonstrating deep technical expertise in designated areas, including Automotive, Advertising and Marketing, Retail, Data and Analytics, Travel and Hospitality, and Financial Services.
Learn more about Tealium’s relationship with AWS.
About Tealium
Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.
