Tealium joins LinkedIn Marketing Partner Program, debuts new integrations with LinkedIn Ads

Enterprises can now benefit from enhanced data sharing and conversion measurement for their LinkedIn Ad campaigns

SAN DIEGO |  May 21, 2024 — Tealium, the largest independent and most trusted customer data platform (CDP), has joined the LinkedIn Marketing Partner Program with its new integrated capabilities for measuring and reporting on conversions.

Now, enterprises can leverage this integration capability to seamlessly connect marketing data between LinkedIn and Tealium’s CDP for visibility into conversion data through the LinkedIn Conversions API, resulting in better ad targeting and return on ad spend (ROAS).

“Heightened economic pressures, device restrictions, and privacy regulations are impacting the way brands engage with their customers,” said Matthew Gray, Global Vice President of Partnerships at Tealium. “Tealium’s integration with LinkedIn Ads is a game-changing solution, with the benefits of enhanced tracking accuracy, improved ad performance, and compliance being critical to customer retention and growth. Being among the first to pioneer Conversions API connectors in the space, Tealium is committed to keeping our customers at the forefront of agility.” 

Earlier this year, Tealium formally announced its Suite of Conversions API (CAPI) Integrations with the world’s most elite media players. Tracking and measuring conversions allows enterprises to combat challenges escalated by signal loss and third-party cookie deprecation by offering deeper visibility into the customer journey in a privacy-centric way.

This new set of capabilities complements existing connectors already available to our customers:

• LinkedIn Insight Tag – Available in the Tag Marketplace within the Tealium iQ Tag Management platform, this allows teams to easily capture online, client-side data. 
• LinkedIn Matched Audiences – Allows teams to re-engage with customers or reach out to new prospects that look similar to their best customers by managing users and companies in the DMP segments. This is most commonly used for remarketing, reaching customers in long sales cycles, increasing the lead base, or excluding existing customers or companies from advertising campaigns. 

“Tealium’s LinkedIn integration allows us to securely activate our campaign across channels, providing valuable data to optimize our marketing efforts,” says the Prada Group social paid media team.

Learn more about why LinkedIn and Tealium are better together. More details about Tealium’s Suite of Conversions API Integrations can be found here. 

To keep up with the latest company news, visit Tealium’s Newsroom. 

About Tealium 

As the most trusted CDP, Tealium connects data so businesses can better connect with their customers. Tealium’s real-time data infrastructure allows brands to power their AI models and activate data for enhanced in-the-moment experiences. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. Named as a Leader in the Gartner® Magic Quadrant for Customer Data Platforms™, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.