Zooplus’ Pallavi Modi, Director of Product: Acquisition & Retention, shares how to move beyond tools, tech and use cases to build true organizational readiness for customer journey orchestration. Learn how she secured leadership buy-in, aligned teams, and turned strategy into action — all in service of making data work harder, faster, and smarter.
Packed with practical takeaways on governance, activation, and cross-functional collaboration, this is a must-watch for any team aiming to embed a data-first mindset across the business.
Hopefully this session helps you to start thinking of Customer Experience based on leveraging technology rather than building technology to build Customer Experience. – Pallavi Modi
