CDP Workshop Series Ep 2: How to Evaluate a CDP

CDP Workshop Series Episode 2:

Every new investment you make in marketing technology represents an opportunity to position your company for the future. The decisions you make now set the foundation for exceptional marketing data management and use, helping enable your organization’s success.

Choosing a CDP can be a complicated task with so many vendors to evaluate. But no need to panic, we have you covered! In workshop #2 joined by Tealium partner Capgemini, we cover key criteria needed when considering a CDP.