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Owning Your Data with Rohrman Auto Group, Snowflake, & Tealium

Hear how Rohrman Auto Group is experiencing immense success with real-time data by partnering with Tealium and Snowflake.

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Transform Your Business with Data Ownership: Real Results from Rohrman Auto Group

Discover how automotive leaders are revolutionizing customer engagement and driving measurable growth through strategic data ownership. In this exclusive webinar, Rohrman Auto Group shares their remarkable transformation journey, revealing how they increased lead generation in Q4 despite seasonal challenges while dramatically improving conversion rates.

Key Insights You’ll Learn:

Data Quality Crisis: Learn why Rohrman discovered that 48% of their customer data was unusable, costing them millions in wasted marketing spend and missed opportunities. Understand the hidden costs of “spray and pray” advertising that plagues most automotive dealers.

The Power of Clean Data: See how data cleansing and enrichment transformed their marketing ROI. Rohrman achieved higher lead counts during traditionally slow winter months by eliminating wasteful targeting and focusing on verified, actionable customer information.

CDP and Data Cloud Integration: Explore the winning combination of Tealium’s real-time customer data platform with Snowflake’s enterprise data cloud. This powerful partnership enables personalized experiences at scale while maintaining a single source of truth for all customer interactions.

Advanced Audience Segmentation: Discover micro-audience strategies that move beyond traditional broad targeting. Learn how abandoned cart recovery and personalized retargeting campaigns deliver 93% message visibility through optimized SMS marketing.

Compliance and Consent Management: Navigate privacy regulations while maximizing customer engagement. Understand how proper consent management actually improves customer relationships rather than hindering them.

Employee Experience Enhancement: See how data-driven processes improve team performance by increasing conversion rates from 10-12% to 18-23%, making sales teams more successful and reducing burnout.

Join industry experts from Tealium, Snowflake, and Rohrman Auto Group as they reveal proven strategies for data ownership that drive revenue growth, improve customer experiences, and create sustainable competitive advantages in today’s data-driven marketplace.

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