Analyze Cross-channel Behavior
We’re faced with new challenges to tracking customer behavior today, so brands must take a first-party data-centric approach when assessing customer interactions. Customers access multiple sources and channels, but with the right collection capabilities, analysts can create a data foundation that provides a complete view of their customers’ activities. Teams can focus on measuring and analyzing the behavior rather than waste time and resources wrangling data.
Reduce Time and Effort to Insight
Analysts commonly spend up to 80% of their time wrangling data instead of analyzing it. Tealium’s data layer approach helps companies reduce post-processing time by building insights directly into their data collection practices. With pre-defined analysis points, organizations greatly reduce time-to-insight and save effort producing results.
Improve Your Data Operations Efficiency and Add Real-time Capabilities
When businesses collect data the right way, your downstream actions and analyses are more accurate, and your path-to-insights is more efficient and relevant. Brands can improve operational efficiency and agility by using a data layer approach to data collection. Not to mention, this method affords real-time engagement opportunities.
