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Artificial Intelligence

The Open Schema Super Power: Why Rigid Data Models are the Silent Killers of Marketing Agility

In my role as a Field CTO, I spend most of my time looking at the “plumbing” of the modern enterprise. Most leaders I speak with believe their primary obstacle is a lack of AI talent or a limited media budget. They are mistaken. Their primary obstacle is a rigid schema. Most Customer Data Platforms […]

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Company

Tealium + Pendo: How to Understand User Behavior and Improve Product Experiences

Like many organizations, Tealium uses Pendo to understand user behavior, improve product experiences, and capture real-time feedback. We’ve amplified Pendo’s impact by integrating with Tealium’s Customer Data Hub to build connected, data-driven workflows that deepen engagement and automate downstream actions. By linking Pendo with systems like Salesforce and Marketo through our CDH, we’ve been able […]

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Customer Data Platform

From Static Storage to Kinetic Action: Why The Future Belongs to Customer Data Orchestration

For the last five years, the enterprise has been obsessed with data storage. We built massive Data Lakes, bought Customer Data Platforms (CDPs), and hoarded petabytes of customer information. We treated data like gold bullion—something to be locked in a vault, secured, and counted. But in the era of AI and real-time expectations, data sitting […]

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Tag Management

Why You Should Retire The Cookie Playbook And Embrace The First-Party Future

The Digital Advertiser’s Dilemma Depending on when you’re reading this, it’s either already 2026, or we’re about to arrive there… and somehow parts of this industry are still trying to resurrect 2016, when cookies, syncing, and third-party identifiers made everyone feel smart. That playbook isn’t “coming back.” It’s just refusing to die. Despite years of […]

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Customer Data Platform

The Future of Automotive ROI: How Real-Time Data + AI Are Fueling the Modern Dealership

In automotive retail, customers move fast. They jump from online research to chat to an in-store visit in a matter of hours. Dealerships don’t struggle with gathering data. They struggle with putting that data to work at the very moment when real-time insight and AI can influence what a customer does next. Most automotive CDPs […]

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Events

re:Invent 2025

re:Invent 2025 is here and this is your one stop for news, updates and more.   Team Tealium will be going live all week, posting live updates to this blog post, and sharing news on our social accounts to keep you in the loop the whole time.     1:15pm It’s just after lunch and […]

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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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