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Customer Data Platform

How Reverse ETL Kneecaps Real-Time Personalization (And Why Your Bottom Line Will Hate You For It)

Reverse ETL (rETL) is sold as the shortcut to activation nirvana: crack open your warehouse, pipe the data into your downstream tools of choice, and watch real-time personalization manifest. That’s the Madmen vision promised. But cue the record scratch.  Reverse ETL is constrained by the mechanics of its own warehouse-first design. By making the cloud […]

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Data Strategy

​​The Actionable Data Layer: The Real Key to Enterprise AI Growth

We are all living through a seismic shift. Artificial Intelligence is not just a buzzword. It’s a new industrial revolution, and it’s reshaping how we live and work. For enterprises, the promise is boundless: hyper-personalization, predictive insights, and automated customer experiences that were once science fiction. But there’s a critical, and often-overlooked, problem. Many organizations […]

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Company

A New Chapter: Why I’m Joining Tealium as Global Field CTO

This move marks a significant new chapter for me. I’m making the transition from Choreograph, WPP’s global data and tech company—part of one of the largest advertising and media holding companies in the world—to Tealium, the independent and industry-defining leader in the customer data space. When you make a move like this, many people ask, […]

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Customer Data Platform

Tealium’s Mobile SDKs, Explained Simply

SDKs have a reputation problem. For years now, they’ve been seen as heavy, brittle, and slow to implement. Just added code that bloats apps and locks teams into long release cycles. It’s no surprise that when a new SDK comes along, engineering “braces for impact” and marketing quietly bets it won’t make it out of […]

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Customer Data Platform

Unlocking Data Value at Evoke – A Leading Betting & Gaming Company

How has Evoke – the leading betting and gaming company behind brands like William Hill, 888, Mr Green, and Winner – unified its data using Tealium and Snowflake, to power product analytics, AI, and real-time insights? Let’s dive straight in. In this 5-minute podcast, you’ll discover how Evoke’s data transformation drives speed, compliance, and personalised […]

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Artificial Intelligence (AI)

Your ML Models Are Starving (And You Are Not Feeding Them Enough)

Listen to the blog ↓ (9 minutes)   Here’s something nobody tells you about enterprise machine learning: your models are making billion-dollar predictions based on what happened in your data warehouse yesterday, while ignoring what’s happening in your customer’s browser or in your app right now. Most data science teams are training on transactional data. […]

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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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