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Why Banks Struggle to Turn Disparate Data Into Consistent Customer Experiences

A customer opens their banking app and starts researching a new product. Later, they visit the website. The next day, they call the contact center with a question. Maybe they eventually walk into a branch. To the customer, this is part of the relationship with the bank. Inside the bank, it can look like four […]

Beyond Data Silos: Assessing Enterprise Maturity Across Technology, Data, and Marketing

When was the last time you honestly evaluated your organization's customer data readiness? If you're like most leaders, you know your data is a strategic asset, but turning that data into real-time action remains a massive hurdle. Our previous assessment surveyed over 650 marketing and IT professionals to see where businesses truly stand. The results […]

The Future of Agentic Martech Is Choice, Not Another Walled Garden

Every software company seems to be building an AI agent. That makes sense. Natural language is becoming a new interface for software, and people increasingly expect to be able to describe what they want instead of clicking through a dozen screens to make it happen. But there is a bigger question the industry needs to […]

How We Used Our Own Stack to Personalize Tealium.com

Building Customer-Facing AI That Gets Smarter Over Time with Tealium and Anthropic

A frustrated customer asks about a late delivery on Thursday and gets a helpful answer. If they come back Saturday the AI assistant starts from the beginning again. No memory of the question, no concept of why they were frustrated, just the same generic automated script. That's how most agentic AI works today, and customers […]

The Center of Gravity Moved. Activation Didn’t.

The center of gravity in the customer data stack has moved to the data cloud, and it makes sense. But storage consolidation was sold to the market as stack consolidation, and marketing teams are being asked to give up something they were never supposed to hand over. Something real happened over the last three years. […]