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Customer Data Platform

How Real-Time Is Your Real-Time?

What does “real-time” mean to you? Less than a second? Ten seconds? What about fifteen minutes? Here’s the reality: many platforms that market themselves as real-time actually use micro-batching. They collect data into a bucket and process that bucket every 15 minutes. That’s a fundamentally different architecture being sold under the same label. Getting a […]

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Customer Experience

Iberia Powers Next-Level Airline Customer Experience with Real-Time Data and AI

In the travel industry, personalization is the difference between a one-time booking and lifelong loyalty. But for global airliners like Iberia, delivering that personal touch is incredibly complex. Data lives in different systems: flight-booking transactions, website behavior, CRM profiles, and app usage. How do you connect all those dots to understand what a customer really […]

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Customer Experience

Why Activation Speed Matters More Than Audience Size

For years, marketing teams measured success by scale. Bigger audiences. Broader reach. More segments with more conditions and more filters. The implicit promise: if we can just get precise enough about who to target, performance will follow. It hasn’t. And the reason isn’t targeting. The reason is time. Many organizations have solved the “who” problem. […]

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Artificial Intelligence

Moving fast in 2026 – An update from Mike Anderson

58% of companies say their data isn’t ready for AI. The other 42%? They’re getting customer data, just not fast enough to matter. Data readiness is the choke point. Everyone has seen the same AI headlines over the last year—generative this, autonomous that, agents everywhere. Meanwhile, the real bottleneck sat right there in plain sight: […]

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Data Strategy

GUIDE – Is Your Customer Data Strategy Ready for 2026? A 9-Point Checklist

We’re 1 month into 2026 already, so it’s worth taking a quick look at your customer data strategy. This guide isn’t meant to solve every problem, but instead guide you through thinking about key areas and how you objectively are performing. If you can answer yes to a question, give yourself a point. If not, […]

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Artificial Intelligence

From Cost Centre to Value Engine: The 58% Conversion Lift That Proved Contact Centers Were Built Backwards

The enterprise technology landscape is currently witnessing a “Back to the Future” moment. After years of chasing feature-rich applications in isolation, the market is realizing that the industry’s build order is out of date. To unlock the promise of AI, organizations are returning to the foundational concept of a consistent, business-level data layer – moving […]

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Someone will reach out soon regarding your demo request.

In the meantime, check out these interesting resources.

How Real-Time Is Your Real-Time?

Iberia Powers Next-Level Airline Customer Experience with Real-Time Data and AI

Why Activation Speed Matters More Than Audience Size

Moving fast in 2026 – An update from Mike Anderson

GUIDE – Is Your Customer Data Strategy Ready for 2026? A 9-Point Checklist

From Cost Centre to Value Engine: The 58% Conversion Lift That Proved Contact Centers Were Built Backwards