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Artificial Intelligence

The Context Has to Keep Up

Agents do not just need context. They need context that holds together while they act. Third in a series. Prior articles: “The Artist Already Knew” and “The AI Data Layer.“ Models respond. Agents act. That is a small sentence with consequences, and it is the shift this article is about. The AI landscape is no […]

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Artificial Intelligence

What is The AI Data Layer?

Every era of digital has been defined by the data layer that shaped it. The next one has consequences the previous layers did not. In my last article, I argued that context is the defining variable in applied AI, and that artists have been wrestling with the same problem for centuries. This piece takes that […]

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Artificial Intelligence

What Duchamp Figured Out About Your Context Window

The conversation about AI context is actually a very old conversation. We just forgot who started it. In 1917, Marcel Duchamp purchased a porcelain urinal from a plumbing supplier, rotated it ninety degrees, signed it with a pseudonym, and submitted it to an art exhibition under the title Fountain. The object did not change. The […]

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Artificial Intelligence

The Behavioral Funnel Is Not Dead

Not in the mood to read? Listen to this conversation instead. Over the last few months, more and more people have asked me the same question: what is your point of view on behavioral data in a world increasingly shaped by AI agents? It is a fair question. A new narrative is gaining momentum. As […]

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Events

Digital Velocity NYC: From Collection to Action in the Age of AI Agents

As Tealium’s CMO, I walked out of Digital Velocity New York City with a simple conclusion: the next decade belongs to teams that can turn trusted, real-time customer data into machine-consumable context for both humans and AI agents. DV NYC was a room full of people who own data layers, CDPs, warehouses, and models. This […]

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Customer Experience

Retention is your Hard Disk. Acquisition is your Cache.

Most marketing organizations are running their entire growth strategy on ‘volatile memory’, and it’s costing them more than they realize. No time to read? You can also listen to this blog. In computing, a cache is fast and efficient, but the moment the power cuts, the data is gone. Acquisition-heavy marketing works the same way: […]

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In the meantime, check out these interesting resources.

The Context Has to Keep Up

What is The AI Data Layer?

What Duchamp Figured Out About Your Context Window

The Behavioral Funnel Is Not Dead

Digital Velocity NYC: From Collection to Action in the Age of AI Agents

Retention is your Hard Disk. Acquisition is your Cache.