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Customer Data Platform

From Static Storage to Kinetic Action: Why The Future Belongs to Customer Data Orchestration

For the last five years, the enterprise has been obsessed with data storage. We built massive Data Lakes, bought Customer Data Platforms (CDPs), and hoarded petabytes of customer information. We treated data like gold bullion—something to be locked in a vault, secured, and counted. But in the era of AI and real-time expectations, data sitting […]

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Tag Management

Why You Should Retire The Cookie Playbook And Embrace The First-Party Future

The Digital Advertiser’s Dilemma Depending on when you’re reading this, it’s either already 2026, or we’re about to arrive there… and somehow parts of this industry are still trying to resurrect 2016, when cookies, syncing, and third-party identifiers made everyone feel smart. That playbook isn’t “coming back.” It’s just refusing to die. Despite years of […]

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Customer Data Platform

The Future of Automotive ROI: How Real-Time Data + AI Are Fueling the Modern Dealership

In automotive retail, customers move fast. They jump from online research to chat to an in-store visit in a matter of hours. Dealerships don’t struggle with gathering data. They struggle with putting that data to work at the very moment when real-time insight and AI can influence what a customer does next. Most automotive CDPs […]

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Events

re:Invent 2025

re:Invent 2025 is here and this is your one stop for news, updates and more. Team Tealium will be going live all week, posting live updates to this blog post, and sharing news on our social accounts to keep you in the loop the whole time. 1:15pm It’s just after lunch and […]

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Artificial Intelligence (AI)

The AI Check Engine Light: How the Data Layer is Even More Relevant Than Ever Before

I’ve been in the game for a long time. I’ve even had the opportunity to work for the first true digital analytics platform. Even as a digital analyst for many years at the start of my career, I have loved data layers. I understood the power of having clean, governed, organized, contextually-relevant data collected at […]

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Customer Data Platform

How Reverse ETL Kneecaps Real-Time Personalization (And Why Your Bottom Line Will Hate You For It)

Reverse ETL (rETL) is sold as the shortcut to activation nirvana: crack open your warehouse, pipe the data into your downstream tools of choice, and watch real-time personalization manifest. That’s the Madmen vision promised. But cue the record scratch. Reverse ETL is constrained by the mechanics of its own warehouse-first design. By making the cloud […]

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Someone will reach out soon regarding your demo request.

In the meantime, check out these interesting resources.

From Static Storage to Kinetic Action: Why The Future Belongs to Customer Data Orchestration

Why You Should Retire The Cookie Playbook And Embrace The First-Party Future

The Future of Automotive ROI: How Real-Time Data + AI Are Fueling the Modern Dealership

re:Invent 2025

The AI Check Engine Light: How the Data Layer is Even More Relevant Than Ever Before

How Reverse ETL Kneecaps Real-Time Personalization (And Why Your Bottom Line Will Hate You For It)