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Advertising

It Was Never First-Party vs Third-Party Data

The industry turned data strategy into a loyalty test: first-party good, third-party suspect. That distinction tells us surprisingly little about why a campaign performs. The more useful question is whether different sources can be connected to the same person and used responsibly to make better decisions. In 2024, I worked with a national Medicare organization […]

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Customer Data Platform

What does your customer view actually need? A look into the Enterprise Martech Outlook

A customer once told me they needed to run an abandoned-cart campaign. The catch was that they had about three minutes to act. Once someone left their app, that person could be buying lunch somewhere else within three to five minutes. An offer arriving an hour later would miss the mark entirely. A business can […]

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Artificial Intelligence

Real-time Next Best Action with Jev and Tealium Functions

Real-time customer decisioning has long involved tradeoffs among speed, flexibility, and cost. Large language models can reason over detailed customer profiles, but invoking one for every event adds cost and latency. Traditional ML models offer fast, predictable inference, but typically require training for each decision and a deployed serving endpoint. An alternative is to ask […]

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Artificial Intelligence

Choosing Where Inference Runs: A Practical Cost Model for Real-Time Customer Context

A customer score has value when it changes a decision. A score calculated in advance, stored for days, and never used still consumes compute and creates data that your teams must retain and govern. As customer experiences move closer to real time, the design question is no longer just which inference to run. It is […]

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Partners

A New Front Door for Discovery is Opening. Introducing ChatGPT Pixel and CAPI

For years, discovery started in a search box. You had a question, typed it into Google, compared a few results, and eventually landed on someone’s website. More of that now happens in a chat window. People describe a problem, ask follow-up questions, and narrow their options, sometimes without ever seeing a results page. With ads […]

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Artificial Intelligence

Tealium Functions adds in-stream intelligence with disruptive new model Jev

A customer opens a support ticket, returns to your pricing page, and then looks up how to cancel. You may already capture all three interactions. Deciding what to do next is where things get interesting. Should someone reach out? Does the customer need help with a product issue? Would another promotional email make the situation […]

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Someone will reach out soon regarding your demo request.

In the meantime, check out these interesting resources.

It Was Never First-Party vs Third-Party Data

What does your customer view actually need? A look into the Enterprise Martech Outlook

Real-time Next Best Action with Jev and Tealium Functions

Choosing Where Inference Runs: A Practical Cost Model for Real-Time Customer Context

A New Front Door for Discovery is Opening. Introducing ChatGPT Pixel and CAPI

Tealium Functions adds in-stream intelligence with disruptive new model Jev

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