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Customer Data Platform

Unlocking Data Value at Evoke – A Leading Betting & Gaming Company

How has Evoke – the leading betting and gaming company behind brands like William Hill, 888, Mr Green, and Winner – unified its data using Tealium and Snowflake, to power product analytics, AI, and real-time insights? Let’s dive straight in. In this 5-minute podcast, you’ll discover how Evoke’s data transformation drives speed, compliance, and personalised […]

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Artificial Intelligence (AI)

Your ML Models Are Starving (And you are not feeding them enough)

Here’s something nobody tells you about enterprise machine learning: your models are making billion-dollar predictions based on what happened in your data warehouse yesterday, while ignoring what’s happening in your customer’s browser or in your app right now. Most data science teams are training on transactional data. Purchase history. CRM records. Support tickets. It’s clean, […]

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Marketing Strategy

How to Set up Facebook Dynamic Ads in Tealium iQ

Facebook Dynamic Ads are a powerful retargeting tool that present personalized product recommendations to users based on their interactions with your website. But personalization is only as powerful as the data fueling it. By integrating Facebook Dynamic Ads with Tealium iQ Tag Management, you can more accurately track user behavior and deliver tailored ads that […]

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Artificial Intelligence (AI)

Meet Behavioral Insight Agent — Intelligence That Lives in the Stream

Most modern enterprises operate in the past tense. A customer searches, scrolls, or abandons a cart, but by the time martech systems have caught up, the moment to act has passed. Personalization and retargeting are often hampered by outdated mechanisms and overbuilt AI pipelines that deliver insight after the opportunity is dead. Add tighter privacy […]

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Data Governance & Privacy

Clickstreams Are Splintering: How to Measure Reality in 2025

The web analytics dashboards you’ve relied on for years may be lying to you. Not because the tools are broken, but because the assumptions underneath them no longer match how people actually behave online. Traditional measurement assumes customers browse methodically through your site, leaving breadcrumbs that tell a coherent story from awareness to conversion. But […]

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Artificial Intelligence (AI)

Preparing Your Website for AI Agents: How to Build an Agent-Ready Data Foundation

AI agents are rapidly becoming the new interface for discovery and commerce. From OpenAI’s Agentic Commerce Protocol (ACP) and Instant Checkout to Google’s AI Overviews, these systems are changing how buyers find and transact with brands online. In this new landscape, it’s no longer enough for your website to look good to humans — it […]

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9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
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