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Artificial Intelligence

The AI Advantage Will Belong to Those Who Can Give It Context

I believe we are entering one of the most important shifts in how businesses create value. AI is no longer a distant possibility or a side experiment. It is already reshaping how organisations think, operate and engage with customers. Boards are investing. Teams are experimenting. Marketers, technologists and data leaders are all asking the same […]

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Customer Data Platform

A Thousand Connectors Won’t Save You

Every vendor in this category claims to be flexible. The claim usually arrives as a number. Hundreds of connectors. Dozens of native integrations. An API for everything. The implied argument is that flexibility is something you accumulate, and that the platform with the longest list wins. I want to argue the opposite, and I want […]

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Customer Data Platform

Composable CDP or Hybrid CDP? Choosing the Right Architecture for Real-Time Personalization

Many teams with a customer 360 in Snowflake, BigQuery, Databricks or another cloud data warehouse face a practical decision: is a warehouse-paced, composable CDP enough, or do they also need a real-time or hybrid CDP? Under the buzzwords, the architectural difference comes down to one question: when a profile is retrieved, does it reflect the […]

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Customer Experience

Precision Signals Matter: How BBVA Technology Masters Modern Data Collection

We’ve all been there: staring at several different recycling bins, clutching a plastic-coated coffee cup, wondering, "Does this go in 'Paper,' 'Plastic,' or 'General Waste'?" If we get it wrong, we contaminate the whole batch. If we get it right, we’re doing something good, or in other words we turn trash into something valuable. Data […]

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Events

Beyond the Discount: Key Takeaways from Tealium’s Loyalty Masterclass in London

At Tealium's recent Customer Loyalty Masterclass in London (recording available here), we explored how and why the traditional customer retention playbook is fundamentally changing – and why loyalty is an outcome, not a specific program with loyalty attached to its name. Loyalty strategist Sebastian Wangerud (Co-Founder of SCHMACK, who's worked with the likes of Chanel, […]

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Media

The Question Isn’t Who Replaces LiveRamp. It’s What You’re Actually Trying to Solve.

The dinner at Il Teatro in Cannes was the kind of conversation the industry needed to have. Senior ad execs, agencies, and brands gathered to ask a genuinely important question: what does the data and identity landscape look like now that Publicis is acquiring LiveRamp? Who fills that role? What does the stack look like […]

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Someone will reach out soon regarding your demo request.

In the meantime, check out these interesting resources.

The AI Advantage Will Belong to Those Who Can Give It Context

A Thousand Connectors Won’t Save You

Composable CDP or Hybrid CDP? Choosing the Right Architecture for Real-Time Personalization

Precision Signals Matter: How BBVA Technology Masters Modern Data Collection

Beyond the Discount: Key Takeaways from Tealium’s Loyalty Masterclass in London

The Question Isn’t Who Replaces LiveRamp. It’s What You’re Actually Trying to Solve.