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Event Data Framework

Introducing the Digital Advertiser’s Playbook 2025: Maximize Performance with First-Party Data

That’s why we’re excited to announce the release of our Digital Advertiser’s Playbook 2025 – your comprehensive guide to thriving in a privacy-first world with a focus on first-party data strategies and Conversions APIs (CAPI). Why This Playbook Matters Now According to our recent press release, Tealium customers are achieving up to a 25% increase […]

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Customer Experience

Getting the Most out of Your Data Warehouse, Tealium, and AI Models: Investing in a First-Party Data Collection Strategy to Power Real-Time Experiences

A common theme among companies—particularly in Consumer Packaged Goods (CPG) and heavily regulated industries like healthcare and finance—is a lack of access to their customers’ data. For example, because the CPG industry does not sell direct-to-consumer, data points that would otherwise be available to online retailers—such as emails, addresses, phone numbers, and more—aren’t accessible to […]

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Artificial Intelligence (AI)

Introducing Tealium’s AI Assistant

AI isn’t just a trend—it’s transforming how businesses operate, and Tealium is leading the charge. Meet the Tealium AI Assistant: your always-on, always-informed guide to unlocking the full power of Tealium’s platform. Seamlessly pulling from Tealium Docs, this AI-driven powerhouse delivers instant, accurate answers, making complex tasks feel effortless. Whether you’re a marketer fine-tuning campaigns, […]

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Customer Experience

All About Customer Data Onboarding

Customer data onboarding is more than just moving data from point A to point B—it’s the foundation for transforming raw customer data into meaningful, actionable insights. In today’s digital-first landscape, where personalization, real-time engagement, and data security are paramount, a streamlined, automated, and scalable onboarding process isn’t just an advantage—it’s a necessity. A well-executed onboarding […]

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Customer Experience

Meta’s New Data Sharing Restrictions and What It Means to Healthcare Marketing

Disclaimer: The information provided here is not intended to be, and does not constitute, legal advice. In addition, Meta has not officially confirmed any of this information. This is merely Tealium’s point of view on the proposed restrictions. Customers should seek their own legal advice in connection with the topics discussed in this document. Tealium […]

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Customer Experience

Tealium Insights for Healthcare: Revolutionizing Analytics and Actionable Insights While Maintaining Compliance

In today’s digital healthcare landscape, understanding patient interactions across touchpoints has become essential for delivering exceptional care experiences. Yet healthcare organizations face a significant challenge: how to gain actionable insights while maintaining strict regulatory compliance, particularly with HIPAA requirements. This is where Tealium Insights for Healthcare is changing the game. The Healthcare Analytics Dilemma For […]

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In the meantime, check out these interesting resources.

Introducing the Digital Advertiser’s Playbook 2025: Maximize Performance with First-Party Data

Getting the Most out of Your Data Warehouse, Tealium, and AI Models: Investing in a First-Party Data Collection Strategy to Power Real-Time Experiences

Introducing Tealium’s AI Assistant

All About Customer Data Onboarding

Meta’s New Data Sharing Restrictions and What It Means to Healthcare Marketing

Tealium Insights for Healthcare: Revolutionizing Analytics and Actionable Insights While Maintaining Compliance