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Artificial Intelligence

What Becomes Possible with the Right Contex

The infrastructure has been the argument across this series. Once it is built, something changes about what a customer relationship is. Fourth and final in a series. Prior articles: “The Artist Already Knew,” “The AI Data Layer,” and “The Context Has to Keep Up.“ The first three articles in this series argued for infrastructure. Context […]

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Events

Everyone Is Saying the Same Thing. A Recap of the 2026 Snowflake Summit

Our team worked the booth at Snowflake Summit last week. Hundreds of conversations across three days, and so many of them followed a pattern I’ve kept seeing. Every booth on the floor is announcing the same thing. Every keynote promises the same agentic future. And that story is making everyone feel further behind instead of […]

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Artificial Intelligence

The Context Has to Keep Up

Agents do not just need context. They need context that holds together while they act. Third in a series. Prior articles: “The Artist Already Knew” and “The AI Data Layer.“ Models respond. Agents act. That is a small sentence with consequences, and it is the shift this article is about. The AI landscape is no […]

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Artificial Intelligence

What is The AI Data Layer?

Every era of digital has been defined by the data layer that shaped it. The next one has consequences the previous layers did not. In my last article, I argued that context is the defining variable in applied AI, and that artists have been wrestling with the same problem for centuries. This piece takes that […]

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Artificial Intelligence

What Duchamp Figured Out About Your Context Window

The conversation about AI context is actually a very old conversation. We just forgot who started it. In 1917, Marcel Duchamp purchased a porcelain urinal from a plumbing supplier, rotated it ninety degrees, signed it with a pseudonym, and submitted it to an art exhibition under the title Fountain. The object did not change. The […]

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Artificial Intelligence

The Behavioral Funnel Is Not Dead

Not in the mood to read? Listen to this conversation instead. Over the last few months, more and more people have asked me the same question: what is your point of view on behavioral data in a world increasingly shaped by AI agents? It is a fair question. A new narrative is gaining momentum. As […]

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In the meantime, check out these interesting resources.

What Becomes Possible with the Right Contex

Everyone Is Saying the Same Thing. A Recap of the 2026 Snowflake Summit

The Context Has to Keep Up

What is The AI Data Layer?

What Duchamp Figured Out About Your Context Window

The Behavioral Funnel Is Not Dead