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Media

The Question Isn’t Who Replaces LiveRamp. It’s What You’re Actually Trying to Solve.

The dinner at Il Teatro in Cannes was the kind of conversation the industry needed to have. Senior ad execs, agencies, and brands gathered to ask a genuinely important question: what does the data and identity landscape look like now that Publicis is acquiring LiveRamp? Who fills that role? What does the stack look like […]

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Customer Data Platform

Why Databricks’ CustomerLake Makes Tealium More Important, Not Less

TL;DR: Databricks’ CustomerLake launch validates that customer data, governance, identity, and AI are consolidating in data clouds like Snowflake and Databricks—but brands still need an independent operational layer to collect consented data, maintain interoperability, and activate intelligence in real time across channels. Tealium’s role is that neutral layer: Snowflake/Databricks handle governed data and AI; Tealium […]

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Customer Experience

Fútbol, Fans, Followers, and First-Party Data: The LALIGA Flywheel

Football is so much more than just ninety minutes of athleticism and teamwork. It’s a force that builds communities and unites people through a shared passion for el juego. From tension to pure joy, we have all witnessed this rollercoaster of raw emotion. At the end of the day, football would be absolutely nothing without […]

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Events

Architect Arc Sydney and Melbourne: Turning AI ambition into real-time execution

AI is no longer a side conversation inside the enterprise. The question has shifted from “Should we invest in AI?” to “How do we operationalise it in a way that is useful, governed, and measurable?” That was the thread running through Tealium’s recent Architect Arc events in Sydney and Melbourne, where we brought together data […]

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Artificial Intelligence

What Becomes Possible with the Right Contex

The infrastructure has been the argument across this series. Once it is built, something changes about what a customer relationship is. Fourth and final in a series. Prior articles: "The Artist Already Knew," "The AI Data Layer," and "The Context Has to Keep Up." The first three articles in this series argued for infrastructure. Context […]

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Events

Everyone Is Saying the Same Thing. A Recap of the 2026 Snowflake Summit

Our team worked the booth at Snowflake Summit last week. Hundreds of conversations across three days, and so many of them followed a pattern I've kept seeing. Every booth on the floor is announcing the same thing. Every keynote promises the same agentic future. And that story is making everyone feel further behind instead of […]

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Someone will reach out soon regarding your demo request.

In the meantime, check out these interesting resources.

The Question Isn’t Who Replaces LiveRamp. It’s What You’re Actually Trying to Solve.

Why Databricks’ CustomerLake Makes Tealium More Important, Not Less

Fútbol, Fans, Followers, and First-Party Data: The LALIGA Flywheel

Architect Arc Sydney and Melbourne: Turning AI ambition into real-time execution

What Becomes Possible with the Right Contex

Everyone Is Saying the Same Thing. A Recap of the 2026 Snowflake Summit