What is the Difference Between Zero, First, Second and Third Party Data
Now, more than ever, where you get your data matters. That’s why understanding the difference between the different types of data — zero, first, second, and third— is critical to plotting out the right strategy to keep your data secure and your customers happy. While first and third-party data are the most commonly discussed, it’s also important to understand zero and second-party data.
While third-party data has comprised the majority of the data that marketers and analysts work with (because it was easy and readily available), the evolution of data privacy regulations and the rigors of crafting personalized customer experiences are elevating first-party data.