CCPA Masterclass

Join Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium to learn what the CCPA is and how it applies to your organization, as well as the role of a data supply chain in CCPA compliance.

Join Maltie Maraj, Senior Counsel at Tealium and Ted Sfikas, Director, Solutions Consultants, NA & LATAM for this webinar where we will show you how to build a data foundation to assist in CCPA compliance as well as, 5 key differences between GDPR and CCPA, the importance of automating parts of your customer data governance and finally the legal and technological considerations for both laws.

The CCPA is much more than an opt-out button, but that little button holds the key to your ability to collect and use data about your customers. As a critical part of the customer experience— and a determining factor in whether you’ll be able to turn that customer experience into usable customer data and profiles— the consent request will be a critical part of your funnel optimization.

Join Julian Llorente, Director of Product at Tealium and Jake Spencer, Product Marketing Manager at Tealium to discuss how brands should be thinking about consent management in the changing data privacy landscape and create a quick checklist for brands looking to optimize their consent management experience.

Now that you have a foundational understanding of the CCPA, consent management and data privacy let’s put these principals into practice.

Join Julian Llorente, Director of Product at Tealium as he shares how technology, teams and strategies combine to put these programs into practice. Viewers will also take a deep dive into how Tealium can help in regulatory compliance efforts and consent management.

Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real-time data supply chain upon which data governance can be built to comply with local regulations.

Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).