California Consumer Privacy Act (CCPA)

What you need to know about the CCPA and how to prepare

What is the California Consumer Privacy Act?

On the heels of Europe’s General Data Protection Regulation (GDPR), a new regulation called the California Consumer Privacy Act (CCPA) will go into effect January 1, 2020. Passed into law on June 28, 2018, the CCPA protects personal information of California consumers. The CCPA defines “consumer” as “a natural person who is a California resident.”  The CCPA applies to companies worldwide who do business in California or handle California residents’ personal information – making its impact far-reaching. The law will expand and enforce the rights of California consumers in several areas and businesses will be required to be extremely transparent about how they are collecting, using and disclosing their customers’ personal information.

what-is-the-ccpa
California Consumer Privacy Act: What it is, Why it Matters, and How to PrepareWatch this on-demand webinar to learn what the CCPA is and how it applies to your organization.

Tealium helps companies stay compliant with evolving consumer data privacy regulations like the CCPA by supplying data governance tools to help them unify their data and build a secure and governed data supply chain. As a result, organizations will be able to get a complete view of their data, manage its use and stay compliant with data privacy regulations.

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How to Build a Data Foundation that Meets CCPA Compliance
How to Build a Data Foundation that Meets CCPA Compliance

Prepare your organization to comply with CCPA and future data privacy rules and regulations

Read the Report

A List of Data Governance Resources to Help Prepare for CCPA Compliance

Wherever you are on your data governance journey, these resources will help

Guides

Browse our collection of data governance downloads to help you plan your strategy 

White Paper: A Data Governance Overview – How to Successfully Mitigate Risk and Keep Customer Data Safe

Download: 5-step Data Governance Checklist

Blogs and Articles

Helpful resources for data governance education and planning:

Blog: 3 Tips to Ensuring Data Governance Compliance and Success

Blog: Getting Ready for CCPA: How it Differs from GDPR and Strategies for Compliance

How Can Tealium Help?

Tealium helps companies achieve CCPA compliance by providing:

A Single Point of Control for Data Collection – Capture all event data from any source in real-time with Tealium iQ Tag Management and Tealium EventStream API Hub to create a governable data supply chain

Consent Management – Easily prompt consumers to capture consent before data collection or automatically stop collection when opt-out occurs on a vendor-by-vendor basis

Data Erasure & Access – Track data flows, and establish an automated process to provide access, erasure, or portability of consumer data from all systems and integrated technologies

Identity Resolution & Customer Profiles – Use Tealium AudienceStream Customer Data Platform to stitch customer data sources together, resolve identity, create rich customer profiles, and manage data preferences at an individual customer level

Tracking –  Audit and trace the end-to-end journey of your data from collection, to business units to technologies utilizing the data

1,100+ Integrations – Ensure standardized technology deployments and mitigate the risk of custom code

Tealium Universal Data Hub also includes key features supporting data governance efforts:

Audit Data Layer Mappings – Review data flows easily with visual tool to understand where data is going and who has access

Data Layer Inventory – Reference data being collected in the data layer to understand what data is being collected and processed

Control Data with User Role Permissions & Resource Locks – Provide clear and accurate notice of data usage both internally, with policy and process, and externally, through notification

Form a Data Governance Panel Using Tealium Workflow – Implement automated internal processes to better comply with data protection regulations

Protect User Privacy with Tealium’s Privacy Widget – Communicate your data policy across your organization, and to customers and vendors

Whitepaper: Assess Your Customer Data Maturity

The upcoming CCPA is another opportunity for companies across the world to assess where they are in their efforts to manage customer data effectively and leverage it for insight and action.

This new report from Forrester highlights the strategic importance of customer data and how to begin evaluating your company’s maturity level towards that transformation. 

Read the Tealium commissioned Forrester research on customer data maturity.

6 New Rights of Consumers Under the CCPA 

Organizations should be aware that consumers gain new rights under the CCPA to protect their data and privacy

1. The right to know what personal information has been collected and where it was sourced from and the purposes for which it is being used. The CCPA gives consumers the right to gain visibility into how businesses are processing their data. This makes establishing an end-to-end data supply chain, from collection to delivery, critical.

2. The right to know if personal information has been sold or disclosed (and to whom) and the categories of that information. To comply, companies will need to audit and trace the end-to-end journey of data from collection, to business units to technologies utilizing the data.

3. The right to equal service and price, even after opt-out. The CCPA gives consumers the right to not be discriminated against if they tell a company not to sell their personal information.

4. The right to access their personal information. Under the CCPA, consumers have the right to make two requests per year for access to their personal information that a company has stored over time.

5. The right to erase personal information. To comply with this CCPA requirement, companies will need the ability to automatically orchestrate the transmission of data throughout your company’s ecosystem, audit its journey, and store its current state.

6. The right to say “no” to the sale of personal information. Companies will need to be able to present consumers clear and obvious opt-out choices before data collection. This means adding a “Please Do Not Sell My Personal Information” link on homepages, download pages for mobile apps, or pages that are otherwise collecting personal information.

Do You Need More Help Understanding What CCPA Means for Your Business?

Tealium’s solution consultants are knowledgeable and ready to help you strategize your data governance plan to help you get ready for CCPA.

Resource Type: Fundamentals
Topic: Governance, Identity Resolution, Privacy, Product Features
Product: AudienceStream Customer Data Platform, EventStream API Hub, TiQ Tag Management
Vertical: B2B, Digital Services, Financial, Healthcare, Hospitality, Media, Retail, Travel
Business Issue: Data Governance (Compliance), Data Governance (Quality), Single View of the Customer (Infrastructure)