In an era where data-driven marketing is not just an advantage but a necessity, Tealium continues solidifying its position as a leader in the customer data platform (CDP) space. We’re thrilled to announce that Tealium has been recognized in the Customer Data Platform category of Snowflake’s Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy, and Data Gravity report.

This recognition underscores Tealium’s commitment to innovation and our pivotal role in shaping the future of marketing technology. As the first CDP to integrate with Snowflake’s Snowpipe Streaming API, Tealium is at the forefront of enabling AI-ready, real-time data strategies that drive more relevant and personalized customer experiences.

About the Modern Marketing Data Stack Report

The report highlights the need to leverage Snowflake as the marketing data foundation and showcases Tealium’s impact as a data platform to activate in real-time. The report is framed around three key themes:

• AI-Powered Marketing: AI is transforming the way marketers interact with their data, enabling faster, smarter insights. 
• Privacy & Trust: Solid privacy practices are now a must-have for impactful marketing. 
• Data Gravity: The attractive power and vast potential of large, unified data sets is driving applications to eliminate silos and work directly where the data lives. 

In the report, Tealium is specifically called out for launching our near real-time data ingestion with the Snowpipe Streaming connector leveraging Snowflake’s Snowpipe Streaming API. During the report launch event Patrick Crosby, Snowflake’s Alliance Lead, described this integration as “groundbreaking” and “on the forefront of innovation for marketing technology.”

The Power of Real-Time Data Integration

The report highlights how the combination of Tealium’s CDP and Snowflake’s AI Data Cloud is transforming how businesses harness their data. By landing real-time data into Snowflake’s AI Data Cloud, Tealium helps marketers combine real-time, actionable insights with historical data, creating a comprehensive view of the customer journey.

This integration unleashes the full power of customer data, transforming it into actionable insights that drive personalized experiences and smarter business decisions. As Matt Gray, Global VP of Partnerships at Tealium, notes, “Our integration with Snowflake streamlines data transfers, driving efficiency and cost savings for our shared customers. We are excited to continue leading the way in modern data management and activation.”

Driving AI and Privacy-Centric Marketing

In today’s dynamic martech environment, businesses must balance cutting-edge AI innovations with stringent privacy regulations. Tealium’s integration with Snowflake offers a powerful solution to meet both challenges head-on:

1. AI-Powered Insights: By delivering real-time customer data to Snowflake’s AI Data Cloud, Tealium enables businesses to enhance their AI models – including Snowflake’s Cortex AI. With the most up-to-date consented customer data, organizations can achieve more accurate predictions and create deeply personalized experiences that resonate with their customers. Learn how Tealium can help you power AI your initiatives with consented, filtered, and enriched data in real-time.
   Privacy-First Data Management: As privacy regulations continue to evolve, Tealium’s solutions ensure that customer data remains compliant and secure, allowing businesses to build trust with their customers while leveraging data-driven insights.

Tealium + Snowflake: Better Together

The combination of Tealium’s real-time data collection capabilities with Snowflake’s scalable cloud storage and analysis creates a powerful ecosystem for marketers. This unified approach allows enterprises to:

• Create a comprehensive, actionable view of their customers
• Deliver personalized experiences across all touchpoints
• Streamline workflows and maximize marketing ROI
• Make more informed, data-driven decisions

We invite you to check out Tealium’s Solution Center on Snowflake’s Developer Portal, to learn more. 

Resources to Help You Get Started

Tealium has partnered with Snowflake to develop a wealth of educational content, documentation, and quick-start guides to help you get the most out of your Tealium + Snowflake stack. 

• Snowflake + Tealium Better Together
• How Tealium’s Real-Time Customer Data Capabilities Make Your Snowflake Data More Complete, Actionable, and Accessible – Technical Blog
• Quickstart Guide
• Tealium Solution Center
• Documentation: 
  • Snowflake Streaming Connector Setup Guide
  • Managing Your Snowflake Data Source