Real-Time Data Orchestration and Customer Engagement Automation with Braze

Overview

This integration provides developers with a robust framework for real-time data orchestration and customer engagement automation, operating across three key technical components:

Mobile SDK Integration (Remote Commands)

• Implement the Braze SDK through Tealium’s Remote Commands architecture, enabling dynamic tag management within native mobile applications
• Execute Braze tracking commands, user attributes, and event logging through Tealium’s command center
• Configure and modify tracking parameters server-side, eliminating the need for app store releases for tracking updates
• Technical benefit: Achieve real-time implementation changes without modifying native code

Server-Side Data Streaming Through AudienceStream and EventStream connectors

• Stream real-time event data and computed attributes to Braze endpoints
• Transmit offline data points and user profile enrichments via REST API
• Configure bi-directional attribute syncing for user profiles
• Deploy audience segments through the Braze API for targeted campaign activation
• Technical benefit: Maintain data consistency across platforms with millisecond latency

Braze Currents Integration

• Ingest Braze-generated events and engagement metrics via Currents
• Process impression, click, and conversion data through Tealium’s EventStream
• Enrich user profiles in AudienceStream with engagement metrics
• Enable closed-loop analytics by combining interaction and conversion data
• Technical benefit: Create a unified data model incorporating both behavioral and engagement data

Braze + Tealium Integration Benefits 

1. Unified Customer Data: Tealium collects consented data from various touchpoints, stitches it together, and ensures clean data and identity resolution. This data is then passed to Braze, enabling real-time action to target customers with the right content at the right time.

2. Bi-Directional Data Flow: The integration creates a constant stream of high-quality customer data between Tealium and Braze. This allows for the collection of data across all channels and sources, which can be turned into actionable insights in Braze and other solutions.

3. Enhanced Personalization: By combining online and offline data, such as contact center interactions, IoT data, and point-of-sale information, the integration enables the delivery of personalized and relevant messages across all channels, including email, push notifications, in-app messages, web, and SMS.

4. Real-Time Customer Engagement: The integration supports real-time customer engagement by leveraging up-to-date, consented data. This helps in accelerating the path to purchase and retaining loyal customers through contextually relevant messaging.

5. Omnichannel Messaging: The integration allows for the delivery of highly personalized messages throughout the entire customer lifecycle. This is achieved by leveraging holistic customer profiles to segment audiences and trigger actions in real-time.

6. Future-Proof Marketing Technology Stack: The integration helps future-proof the brand-to-customer relationship against signal loss by activating a first-party data strategy across customer journeys.

7. Seamless Cross-Channel Data Flow: The integration ensures a seamless flow of cross-channel data, driving budget efficiency, fueling real-time action on customer insights, and delivering personalized experiences that increase conversions and ROI.

8. Accelerated Time to Value: Tealium provides tools for businesses to easily implement Braze and connect customer data across systems in an automated way, accelerating time to value.

Overall, the Tealium and Braze integration empowers marketers to create a unified view of the customer, deliver deeper personalization, and engage customers in real-time across multiple channels, ultimately driving better customer experiences and business outcomes.