We’re excited to announce that Tealium has been recognized by Snowflake as a “One to Watch” in the Activation and Delivery for Owned Channels category of The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.
This recognition validates what we’ve been building with our customers: a real-time customer data orchestration platform that bridges the gap between edge data collection, governance, and warehouse-native activation—helping enterprises unlock the full potential of Snowflake’s AI Data Cloud for compliant, AI-ready customer engagement.
Why This Recognition Matters
Snowflake’s fourth annual Modern Marketing Data Stack Report examines the technologies and platforms adopted by more than 11,100 Snowflake customers, highlighting how AI, privacy, and data gravity are transforming marketing technology across 13 categories.
Tealium was spotlighted for our bi-directional connectivity with Snowflake, including Snowpipe Streaming API and Snowflake Data Source integrations. This seamless integration empowers marketers to deliver real-time customer engagement data from Tealium’s platform into Snowflake’s AI Data Cloud, and vice versa—without the data silos, compliance risks, or operational drag that slow teams down.
“Tealium’s rapid growth with Snowflake has established the company as a key technology to watch in the Activation and Delivery category, delivering unified, real-time solutions that address the evolving needs of marketers,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to continuing to work with Tealium as they expand their capabilities on the Snowflake AI Data Cloud, empowering organizations to activate high-quality, privacy-compliant customer data for advanced analytics and personalized experiences.”
The Challenge: Marketing Teams Are Moving Too Slowly
Today’s marketing leaders face a common frustration. They have powerful data in their Snowflake warehouse, but activating it across channels takes too long. Fragmented tools create silos. Reverse ETL solutions leave identity gaps. Legacy CDPs require duplicating warehouse data, adding compliance risk and cost.
The result? Campaigns that take weeks to launch while customer opportunities vanish in seconds.
The Tealium Advantage: Real-Time Orchestration for Snowflake Customers
Unlike reverse ETL vendors or mega-suite CDPs, Tealium provides a complete customer data lifecycle platform built specifically for Snowflake customers:
- Collect zero and first-party data with consent at the edge, ensuring privacy compliance from the start.
- Unify identities across channels and Snowflake datasets, creating a single customer view that powers both real-time experiences and warehouse analytics.
- Activate instantly through our marketplace of 1,300+ turnkey connectors—no SQL required, no data duplication, no governance gaps.
- Measure results by closing the loop with Snowflake’s analytics and AI capabilities for continuous optimization.
The key differentiator? We unite collection, governance, and activation in one platform, ensuring both data trust and speed. Your data teams maintain control of the warehouse as the source of truth, while marketing teams activate with confidence—reading data in place with zero-copy activation.
Real Results from Real Customers
Our partnership with Snowflake is delivering measurable impact for enterprises worldwide:
Legal & General, one of the UK’s leading financial organizations, transformed its marketing and call center strategies by integrating Tealium’s CDP with Snowflake’s AI Data Cloud. The results speak for themselves: a 54% increase in call-to-lead conversions and a 15% increase in application submissions. They also built a proprietary lifetime value model that powers smarter marketing investments—all without duplicating data or creating new compliance risk.
Spark New Zealand, a leading digital services provider, transformed its marketing strategy into a real-time, AI-powered data engine, generating millions in incremental revenue through the combined power of Tealium and Snowflake.
Rohrman Auto Group, a US-based automotive company, partnered with Tealium and Snowflake to unify fragmented customer data, enabling near real-time data transfer and advanced analytics. Over 2 million customer records were transformed into clean, consented data, increasing lead conversions and significantly strengthening their compliance posture.
“Together, Tealium’s real-time data collection and audience orchestration combined with Snowflake’s scalable AI Data Cloud enable brands to activate privacy-first engagement across channels, without data silos slowing them down,” said Matthew Gray, SVP of Global Partnerships at Tealium. “With seamless data flows between our platforms, customers are accelerating ROI, increasing conversions, and building a foundation for scalable, AI-powered marketing.”
Join Us at Snowflake World Tour
We’re thrilled to be sponsoring seven Snowflake World Tour events across Toronto, Berlin, London, Stockholm, Amsterdam, Dallas, and Chicago. These events will showcase the latest innovations driving business transformation with data and AI. View all upcoming Tealium-sponsored events.
Ready to Unlock Your Snowflake Data?
For organizations looking to move from warehouse insights to real-time action, Tealium and Snowflake deliver the complete solution: real-time data collection, unification, and activation that enables personalized experiences, stronger data quality, and AI-driven insights at scale.
Learn more about why Tealium and Snowflake are Better Together, and discover how we can help you activate your customer data with speed, governance, and measurable results.
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