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After going back to the Stone Age and the Middle Ages to explore the various benefits of tag management, Tealium drops in on the groovy 1960s to explore how traditional data management platforms (DMPs) are evolving to be more effective in influencing and engaging customers. Watch this video, and then head to our Tealium AudienceStream™ real-time enterprise data platform page.
What does “real-time” mean to you? Less than a second? Ten seconds? What about fifteen minutes? Here’s the reality: many platforms that market themselves as real-time actually use micro-batching. They collect data into a bucket and process that bucket every 15 minutes. That’s a fundamentally different architecture being sold under the same label. Getting a […]
For the last five years, the enterprise has been obsessed with data storage. We built massive Data Lakes, bought Customer Data Platforms (CDPs), and hoarded petabytes of customer information. We treated data like gold bullion—something to be locked in a vault, secured, and counted. But in the era of AI and real-time expectations, data sitting […]
In automotive retail, customers move fast. They jump from online research to chat to an in-store visit in a matter of hours. Dealerships don’t struggle with gathering data. They struggle with putting that data to work at the very moment when real-time insight and AI can influence what a customer does next. Most automotive CDPs […]
