What is a Real-time Enterprise Data Platform?

Many Australian universities are facing significant challenges due to recent caps on international student enrolments. These restrictions, intended to maintain quality education and manage student populations, have forced universities to rethink their strategies for student recruitment, engagement, and retention. In this context, data-driven solutions like Tealium’s Customer Data Platform (CDP) can offer crucial support. Here’s […]

Regarding the term “Composable CDP”, there are varying opinions on its relevance, efficacy, and applicability to enterprise-level companies. In our blog, “Complete Guide: What Is A Composable CDP? Is A Packaged CDP Better Than A Composable CDP?”, we cover the Composable CDP, functionality, recommendations, and more.  What Is A Composable Customer Data Platform (CDP)? A […]

Organizations are increasingly centralizing data storage and management on cloud infrastructure as a cornerstone for harnessing the full potential of their customer data. In Gartner’s 2024 Magic Quadrant for Customer Data Platforms, this is one of the four key trends shaping the future of data analytics (get more details and a complimentary copy here). Here […]