Unify your customer data and power real-time audience engagement with a data-first Customer Data Platform.
Understand and Engage Your Customers in Real Time
Comprehensive Customer Profiles
Tealium AudienceStream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
These audiences can be leveraged in any integrated system to help you deliver a consistent and relevant customer experience. Or send this data to systems of insight to further analyze customer behavior.
Personalize Every Interaction
Tealium AudienceStream CDP integrates with your email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use.
You can trigger actions, based on real time customer data signals, and engage with your customers like never before across any channel.
Get a Full Picture of Your Customers
Data is how you understand customers today and Tealium AudienceStream CDP enables enterprises to act with a complete and common view of the customer.
Collect customer data from any source (web, mobile applications, IoT, servers, kiosks, and offline sources) standardize it and create persistent customer profiles with custom attributes that continually stitch data together as new devices become known.
Activate High Quality Machine Learning Insights
With a high volume of high quality customer data flowing in, the combination of Tealium AudienceStream CDP + Tealium Predict ML is ideally positioned to provide insights on all this data prior to orchestrating actions in integrated systems. This means that machine learning insights can be leveraged in any tool in your tech stack, regardless of that tool’s native ML capabilities.
This means that you can predict high and low value customers, then take appropriate action. Predict high value customers and provide them a tailored experience to better convert. Or predict low value customers and exclude them from certain efforts to optimize budget.
Check out how the Utah Jazz uses
AudienceStream to engage every fan
The Definitive Guide to CDPs
Build a vendor-neutral and future-proof data foundation to deliver a personalized customer experience
With over 1,200 turnkey integration options for getting your customer data in and out, Tealium AudienceStream supports the tech stack you have today.. and tomorrow.
Collect data client-side and server-side, and leverage event-level or customer-level data to ensure that you can engage your customers everywhere using comprehensive insights.
From the instant any user interacts with your brand, a new profile is created in Tealium AudienceStream. These comprehensive profiles become the foundation around which all brand engagement is constructed.
As IDs between profiles match, Tealium’s patented visitor stitching automatically stitches together and re-builds them in real time to reflect a complete view of that customer’s brand engagement across devices and venues.
Truly Understand Your Customers
Discover valuable audiences, enrich audience profiles and personalize experiences using customizable badges in Tealium AudienceStream.
Badges help easily identify visitor behavior patterns that are relevant to your business and enable you to quickly take action and build similar audiences.
Take Real-Time Action
The volume, velocity and variety of data continues to accelerate. The only way to use insights in real-time is to ensure data is understood as its collected.
Tealium’s data layer approach and real-time infrastructure gives you capabilities across the data supply chain to enable data to flow at the speed needed to deliver value to customers.
Trust and Privacy Come Standard
Get proactive with your data privacy practices. Tealium gives you the tools, infrastructure and practices to be confident your data is protected by the most stringent requirements.
Tealium has achieved a pedigree of 3rd party security and privacy certifications including HIPAA, ISO 27001 and 27018, Privacy Shield and SSAE18 SOC 2 Type I & II.
Supercharge Your Audiences with Machine Learning Insights
Tealium Predict combines the insights of machine learning predictions to the engagement power of a CDP to amplify customer experience and scale machine learning across the entire tech stack. Learn more about Tealium Predict.
Manage the most comprehensive and flexible customer dataset with Tealium’s industry-leading integration marketplace
Recognized Industry-leading Customer Data Platform
Solutions to Key Business Challenges
Use Tealium AudienceStream to solve common business initiatives
Configurable, patented visitor stitching technology enabling a continuous view of your customer as they engage over time and across venues.
Activate and Orchestrate
Use business rules to trigger real-time action or analysis in integrated systems leveraging cross-channel insights.
Consent Management & Regulatory Compliance
Build customer trust and mitigate legal risk by managing the flow of customer data from a central hub, instead of across siloed point solutions.
Leverage Predictive Machine Learning
Anticipate customer behavior across your whole tech stack and take proactive action to optimize customer experience and business results.
See How It Works
Get the nitty gritty details about how the Tealium CDH works by checking out our documentation
Customer Data Platform Info
Need Anything Else?
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