Tealium AudienceStream

The industry-leading Customer Data Platform powered by patented visitor stitching technology and the largest integration ecosystem on the market


Tealium State of the CDP Report 2020: How Organizations Buy, Implement and Use CDPs

Tealium AudienceStream™ is the market-leading Customer Data Platform (CDP) combining identity resolution, data enrichment capabilities and robust audience management. This results in the capability to take consistent and relevant action in real time across an organization’s entire tech stack from a universal data foundation.

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AudienceStream | Real-time Data Action Engine | Tealium 2017-02-22 13-45-10

Key Benefits of Tealium AudienceStream

Identity Resolution Across Devices, Channels and Offline – Gain a deeper understanding of customer behavior with the ability to stitch together unknown and known profiles across sessions, through devices and offline channels, such as call center and point of sale. You can now provide marketing and customer intelligence teams with a complete set of actionable online and offline interaction data. Learn more.

Build Rich Customer Profiles Based on Your Own Rules – With AudienceStream’s powerful marketer-defined business rules, you can define new profile attributes such as content affinity, lead scoring, and lifetime value allow you to align your marketing metrics with those most applicable to your business.

World’s Largest Customer Data Integration Ecosystem – Tealium’s industry-leading integration marketplace is unmatched in the number and diversity of integrations. Leverage pre-built turnkey connectors for server-side data collection and delivery, or use client-side tags or pixels as needed based on vendor technology or business considerations. Or build custom integrations using webhooks, APIs, SDKs and custom connections in most development languages.

Add Data Management Capabilities to Build a Comprehensive Data Supply Chain – Use AudienceStream as part of the Tealium Customer Data Hub to build a comprehensive data supply chain directly powering customer experience and customer insights. Gain the ability to leverage visitor-level data via event-level data infrastructure. Use the same data foundation whether integrating client-side or server-side, with event-level data or visitor-level data.

Dynamic and Unified Audience Management Across Tech Stack – No longer will you have to build out separate segmentation strategies for each MarTech vendor you work with. In AudienceStream you can create audiences and segment once across your entire ecosystem of technologies. Improve your marketing strategy and performance with the ability to take real-time action on relevant audiences, making more effective use of your first party data. Learn more.

Take Real-time Action – The AudienceStream ecosystem is made up of deep, native integrations with leading email, marketing automation, online advertising, social, and customer relationship management (CRM) platforms, enabling real-time action within the marketing technologies you already use. You can trigger actions, based on behaviors, and engage with your customers like never before across any channel.

Optimize Technology Spending – AudienceStream enables you to easily discover and target a diverse mix of audience segments, and speak to them at the right time, in the right way, ensuring that your marketing dollars are spent on the activities that will make an impact. See how AudienceStream uses media suppression as a tactic to manage profitability and brand equity.

Embrace Mobile and Connected Devices – Engage with your customer across any device, at any time, with a consistent message. AudienceStream recognizes visitors across devices by collecting any known identifier and matching that identifier across sessions on any mobile or connected device. Learn more.

Recognized Industry-leading Customer Data Platform


See how this 160+ year-old healthcare provider with over 119,000 employees, 50 hospitals, and 800 clinics uses Tealium to fundamentally change the fragmented healthcare experience with a single customer view based on a unified data foundation.

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