Online media publishers are turning to tag management systems (TMS) to better handle the challenges they face with managing multiple vendor tags (JavaScript snippets) across their high-volume, content-rich networks. Media clients such as The Sun (UK), The Wall Street Journal, NHL and others are turning to Tealium to take control of their web site tags, and increase the velocity of their digital marketing. So what are some factors that media sites need to consider when choosing a tag management vendor? Here are five:
From multi-platforms to high traffic, media sites have unique challenges that require a versatile and scalable enterprise tag management solution. Use these five criteria as you look for a TMS. For more information, please visit www.tealium.com or visit the resources site. If you are attending the Online News Association Conference, please visit our table to learn more.