Product Spotlight: Event Data Framework

Tealium has the most comprehensive platform for managing your customer data, period. Server-side, client-side, web, mobile, IoT— we’ve got you covered. The Event Data Framework (EDF) is an exciting solution for managing event-level data exemplifying this flexibility.

The Event Data Framework gives you one system to manage your entire event data flow. Having your customer event data management all in one system means you get more out of your data, your data is better protected, and you’re better positioned to do more with that data in the future.

What do you get with the Event Data Framework?

1. A single Event Data Framework that can correlate and prepare your customer data at the point of collection, not after the fact

• Take a data layer approach to standardize your data and make it easier to use.
  What is a Data Layer?
  How Tealium Works with a Data Layer
• Solve data fragmentation and silos by orchestrating data across the data supply chain using tags, custom javascript, APIs, SDKs, libraries, and more. (*Note: AudienceStream integrations are not included with the EDF)
  

  One of the most compelling downstream benefits of a single Event Data Framework is the ability to enrich that entire data set into a single view of the customer in real time.

  ~Jay Calavas, Tealium Chief Innovation Officer

2. Hybrid client-side and server-side infrastructure, with flexible options (both customizable and pre-built) for data collection and delivery utilizing a single data layer

• Get traditional client-side data capabilities with Tealium iQ Tag Management (see docs). Manage tags, javascript, map data, and build a valuable dataset with over 900 tag integrations.
• Get emerging server-side capabilities with Tealium EventStream API Hub (see docs). Manage API connections, libraries, and streaming data.
  

  There are a ton of point solution providers who are approaching aspects of data fragmentation but not the entirety. Both Client-side and Server-side data collection, transformation, and distribution must be offered along with privacy and governance embedded deep within that framework.

  ~Jay Calavas, Tealium Chief Innovation Officer

3. The industry-leading integration marketplace guaranteeing you’ll be able to get high-quality data in and out

4. Covering differences in integration needs between technologies as required by; (1) your customer’s venues, and (2) your company’s technologies.

• Control data quality and standardization with Event Specifications
• Stream event data in real time wherever it needs to go with Live Events

5. And be ready for future technologies yet to emerge. Get a data readiness framework for everything— adding customer-level intelligence, machine learning capabilities, and beyond

• Leverage this same event data framework with customer-level intelligence using Tealium AudienceStream Customer Data Platform. Act with a single view of the customer even with tools and technology that don’t natively support customer profiles
• Maintain Data Readiness for machine learning and artificial intelligence applications of data
  

“Removing the batch processing and silo blending allows for modern customer data strategies to be achieved.

~Jay Calavas, Tealium Chief Innovation Officer

Having all of your data in one place with robust tools to manage access, privacy, data sharing and approvals means your data foundation is secure and respects customer privacy. Get Details on Data Security, Regulatory Compliance and Consumer Privacy

Why centralize event data management on a single infrastructure?

Data is how we understand customers today, but data is born in a silo and every silo is unique. This makes it difficult for organizations to act with a complete and common view of the customer. The Tealium Event Data Framework is a unified approach giving flexible options for event data collection, management, and activation. Tealium iQ Tag Management and Tealium EventStream API hub together provide the most flexible and comprehensive event data solution available to enterprises today.

Now that you can centralize your event data flow with a single platform, data will be easier to use, more reliable and agile for future customer behavior or technology changes.

Data silos are created at the point of collection and as such companies must establish a single event data framework to achieve true unification. Tealium is the only vendor that offers enterprise-grade technology that can integrate with all customer touch points and blend that data into a single data supply chain.

-Jay Calavas, Tealium Chief Innovation Officer