Tealium
DataAccess™

Store and analyze your enriched, correlated Tealium data to improve visibility into data operations, validate data across your tech stack, and better communicate value.

Why Store and Analyze Data with DataAccess?

The rich stream of data collected, standardized, and enriched by Tealium is a treasure trove of insights. DataAccess allows you to capture that cleaned and correlated dataset for use in your own data lakes, data warehouses, or other applications— extending the value of your customer data foundation in Tealium. And now with Insights, an embedded business intelligence tool, analyze all the data you store in Tealium without any additional data integration efforts.

Key Benefits of Tealium DataAccess

Own All of Your Data

Unify and own all of the customer data available across your organization to fuel deeper insights or other use cases outside of Tealium. There is no need to buy back data from vendors, saving time, resources, and money.

Analyze Data Without Wrangling

Access templated dashboards and reports or build your own with Insights, Tealium’s new business intelligence tool. Save time by running analyses within Tealium for operational and performance insights, and share with others.

Enhance Enterprise Data Investments

Data warehouses, lakes, and business intelligence tools require clean data. DataAccess provides a powerful source of customer data primed for further use both inside Tealium and with other systems.

Data Unification

Solve organizational data fragmentation with access to a complete and correlated customer data set available when you need it. Audit data to troubleshoot or validate data in other tools.

Central Hub for Consistent Data

Power teams and technologies to work consistently, leveraging a shared business language and the same customer data set that powers customer engagement across your tech stack.

Close the Gaps in Your Customer Insights

Tealium provides a diverse set of data collection tools (from direct measurement to automated batch uploads) that supply you with a source of data that expands with your evolving business requirements.

Streaming Data Support to IaaS

Tealium’s DataAccess supports real-time data integrations with the world’s three leading IaaS (Infrastructure as a Service) platforms - Amazon Kinesis, Google Cloud Pub/Sub, and Microsoft Azure’s Stream Analytics, enabling the collection and delivery of data from any customer experience touchpoint.

Correlated Visitor View

Build a more customer-focused and responsive organization. Correlate and stitch online and offline data assets to provide a rich “ready to query” visitor dataset.

Jason Paddock

Sr Director, Marketing Data & Technology, Oportun

“We shifted to using first-party data collected by Tealium DataAccess to better understand our attribution model. This switch solved our third-party reporting models, but we were also able to add additional attribution models and understand how different channels worked together.”

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Featuring Insights, an Embedded Business Intelligence Tool

Use Insights to visualize and report on any data you choose to store in Tealium. By bringing analytics to the data foundation powering customer experience, organizations maintain a more reliable data foundation, save time generating insights, and better optimize the value of customer data management initiatives.

Learn More

Analyze and Validate the Data Flowing Across Your Tech Stack

Get a centralized view of your customer data operations to validate what you see in other tools and improve visibility into the value of your data strategy

View Integrations

See How It Works

Get more details on Tealium DataAccess through our product documentation

Get A Demo

Key Resources

Whitepapers & Guides

Case Studies & Blogs

Whitepaper

Build or Buy Your CDP?

Datasheet

Tealium DataAccess

Video

Tealium DataAccess Overview

Blog

A Practioner’s Introduction to DataAccess

Video

How Tealium DataAccess Solves Data Fragmentation

Whitepaper

It's Time to Change Your Data Strategy

Case Study

How Natural Intelligence Scales Their Business With AWS & Tealium

Blog

Product Spotlight: Tealium DataAccess

Tealium
DataAccess™

Store and analyze your enriched, correlated Tealium data to improve visibility into data operations, validate data across your tech stack, and better communicate value.

Why Store and Analyze Data with DataAccess?

Key Benefits of Tealium DataAccess

Own All of Your Data

Analyze Data Without Wrangling

Enhance Enterprise Data Investments

Data Unification

Central Hub for Consistent Data

Close the Gaps in Your Customer Insights

Streaming Data Support to IaaS

Correlated Visitor View

Jason Paddock

Sr Director, Marketing Data & Technology, Oportun

“We shifted to using first-party data collected by Tealium DataAccess to better understand our attribution model. This switch solved our third-party reporting models, but we were also able to add additional attribution models and understand how different channels worked together.”

Featuring Insights, an Embedded Business Intelligence Tool

Analyze and Validate the Data Flowing Across Your Tech Stack

Get a centralized view of your customer data operations to validate what you see in other tools and improve visibility into the value of your data strategy

See How It Works

Get more details on Tealium DataAccess through our product documentation

Key Resources

We’re Here to Help

Contact us to see how Tealium DataAccess can help you take complete control and ownership of your data.

TealiumDataAccess™

Store and analyze your enriched, correlated Tealium data to improve visibility into data operations, validate data across your tech stack, and better communicate value.

Why Store and Analyze Data with DataAccess?

Key Benefits of Tealium DataAccess

Own All of Your Data

Analyze Data Without Wrangling

Enhance Enterprise Data Investments

Data Unification

Central Hub for Consistent Data

Close the Gaps in Your Customer Insights

Streaming Data Support to IaaS

Correlated Visitor View

Jason Paddock

Sr Director, Marketing Data & Technology, Oportun

“We shifted to using first-party data collected by Tealium DataAccess to better understand our attribution model. This switch solved our third-party reporting models, but we were also able to add additional attribution models and understand how different channels worked together.”

Featuring Insights, an Embedded Business Intelligence Tool

Analyze and Validate the Data Flowing Across Your Tech Stack

Get a centralized view of your customer data operations to validate what you see in other tools and improve visibility into the value of your data strategy

See How It Works

Get more details on Tealium DataAccess through our product documentation

Key Resources

We’re Here to Help

Contact us to see how Tealium DataAccess can help you take complete control and ownership of your data.

Tealium
DataAccess™