Tealium for AI

Power AI initiatives with consented, filtered, and enriched data in real-time

Gartner®: Quick Answer: What Makes Data AI-Ready?
The success of your AI initiatives hinges on the quality of your data.

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When It Comes To AI,
Data Is Your Differentiator

Businesses trying to leverage AI have easy access to a large pool of models, software, computing tools, and skilled resources… But not many have AI-ready, first-party data. With data as your differentiator, you'll get an edge over competitors with better fuel for your AI initiatives.

What Is AI-Ready Data?

AI-ready data is high-quality, governed, understandable, and available. Tealium for AI does it all.

High-Quality

Data that is accurate, complete, and consistent is required for reliable model training and results.

Governed

Ensuring compliance with data privacy and AI regulations requires data to be trusted, consented, and auditable.

Understandable

Adding contextual intelligence, metadata, and labels leads to a better understanding of your data, driving better AI performance and outcomes.

Available

Interoperability, availability, and real-time delivery are critical to having the right data at the right time for AI training and activation.

What Is Tealium for AI?

Tealium for AI is your one-stop solution for making sure that all the first-party customer data you collect is AI-ready, at the point of creation. Your data is collected with consent, and organized, labeled, transformed, enriched, and immediately made available to the right tool for training or activation – including an auditable and governed data trail.

5 Pillars of AI-Readiness

Data Collection with Consent

Real-time and comprehensive data collection for customer data created in any device or platform, with integrated consent, set up according to your customized data definition.

Setting Up for AI Compliance

Built-in features like consent integration, orchestration, obfuscation, encryption, filtering, and auditability to help with AI compliance.

Data Organization and Preparation

Schemaless data layer with plain English attributes and variable names, to standardize and organize the data according to your data strategy. Tools to correct, modify, and maintain the integrity of incoming data.

Contextual Data Labeling and Enrichment

Built-in tools to add relevance, metadata, and contextual information like visitor profiles, audience badges, calculated attributes, and other details to improve AI performance.

Integration for AI Activation

From real-time AI outputs to targeted audiences, to batch-based lists, activate AI models in any tool or channel - using our library of 1,300+ integrations, APIs, and Functions.

Key Benefits of Tealium for AI

Launch AI Initiatives Faster

Dramatically improve the time to model with consented, prepped data that’s ready to go. Speed up to time-to-value with immediate activation.

Do Less Data Wrangling

Apply data preparation, transformation, and encryption to incoming data to streamline data quality, compliance, and availability.

Improve AI performance with Context

Add relevance, context, badges, and metadata as labels to incoming data for increased model understanding and AI performance leading to better business outcomes.

Break AI Silos

Integrate AI models and tools with the rest of the stack, making AI accessible to all tools, touchpoints, and channels.

Real-Time AI Model Activation

Provide a real-time activation engine for AI insights and scores. Leverage AI models exactly where and when they are needed.

Reduce AI Compliance Risk

Ensure only consented and compliant data is sent downstream to AI models, and activate AI with permission to reduce risk.

Tealium for AI - Partnerships

Tealium for AI combines strategic technology integrations and partnerships in order to connect AI initiatives with the rest of the enterprise. You can work with foundational technologies like Sagemaker and Bedrock from AWS, integrate seamlessly with models or data from Snowflake or Databricks, or leverage your data and AI initiatives in Google or Azure - all in real-time.

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Key Resources

Blog Posts

Webinars & Videos

Whitepapers & eBooks

Blog

A Complete Guide to Data Collection for Artificial Intelligence (AI)

Blog

Food for Thought: No Data, No AI?

Blog

5 Reasons Why Data Collection and Compliance Matter for AI

Blog

Navigating the Intersection of AI and Data Privacy

Webinar

Drive AI Results with Trusted Data

Webinar

Enhance Personalization With Next Generation ML and AI

Whitepaper

2024 State Of The CDP: Unlocking the transformative power of AI and real-time data for CX

eBook

In Data We Trust

Tealium for AI

Power AI initiatives with consented, filtered, and enriched data in real-time

Gartner®: Quick Answer: What Makes Data AI-Ready?
The success of your AI initiatives hinges on the quality of your data.

When It Comes To AI,
Data Is Your Differentiator

What Is AI-Ready Data?